Social Media Case Study: Allen Solly, End of Season Sale Facebook App

Brand:

Allen Solly

Agency:

Blogworks

Objective:

To translate user engagement on Facebook into footfalls and sales at physical stores.

Execution:

• A ‘Scratch Card’ Facebook application was conceptualised, which would allow users to scratch a card virtually and win discounts of 30%, 35% or 40%.
• They had to put in their names, email ids and contact numbers, and click on the submit button to receive the discount coupon in their inbox.
• They could then take a print of the discount coupon, take it to the store and avail the discounts on their next purchase.
• The application was available on mobile as well, for Android and iOS platforms.
• It was promoted through social ads and promoted posts on Facebook.

Results:

• RoI generated from this initiative was an unprecedented 2,194%
• 4% of the total sales during the End of Season sale came from Facebook alone