Social Media Case Study: Under the Dome on BIG CBS Love

Brand Name:

Under the Dome

Agency Name:

Mindshift Interactive

Objectives:

• Create awareness about the premiere of Under The Dome on BIG CBS Love
• Create Excitement & Buzz around the show

Execution:

Phase #1: TweetUp

• Invites to the influential people on Twitter
• Twivte to our guests
• Organizers and Invitees
• Personal invites to each tweeps
• Influencer lead contests

Phase #2: #UnderTheDome Contest

Contest Flow:

Step 1:
If you were stuck #UnderTheDome what would you take with you?
Step 2:
Key Influencers RT’d and participated

Phase #3:

• Live Tweets during the show
• Live Reviews of the Show

Results:

Phase #1:

• New Followers gained after the TweetUp: 32
• Total Tweets: 3166
• Total Reach: 3.4million
• Total Timeline Deliveries: 6.34 million
• Total Participants during the tweetup: 2120
• India was the 2ndlargest country to contribute towards tweet about #UnderTheDome
• Women between 18 –24 were the top conversation contributors

Phase #2:

• Total Contest Participants: 900
• 3.55pm Total Tweets: 1827
• Total Reach: 1.72 million
• Total Timeline Deliveries: 3.06 million
• Followers gained after contest: 44
• Trended in Mumbai & India for + 4 Hours

Phase #3: 

• Total Tweets during show: 428
• Total Participants: 300
• Total Reach: 6,01,381
• Total Timeline Deliveries: 1.02 million

 Highlights:

• India was the 2nd largest country to contribute towards tweets about #UnderTheDome
• Number of Followers increased: 78
• Total Outreach: 5.7 million