Agency Feature: Spidergems

Who are we?

Spidergems was started in 2012 as a web design company. Now we are a full-service digital agency with 10 employees offering web design, web development, custom WordPress theme and plugin development, graphic design and digital marketing services.

We also offer Mail Igniter, a bulk emailing tool and an appointment booking system as software solutions for businesses.

What's in the name?

Spidergems – As we are in the web technology – “Spider” is the one that spins the web and we want to be a gem in the segment and hence “Gems.”

What we do?

1. Web design
2. Web development
3. Graphic design
4. Digital marketing

Why we do it?

With so many agencies out there, a lot of opportunities are still untapped. Many agencies render their services and do not focus on offering custom solutions by analyzing the requirements of the clients.

We offer bespoke solutions and even improvise the strategies as we move on. We have a 99% client retention rate which says it all.

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How we evolve?

We understand whatever put in paper is just theory, so whenever we come across new ideas, strategies we work in a small way. When it turns out good, we scale it up, and when not working we move to something better.

Social responsibility in social media

Consumers expect the brands to have a connection with the community and serve the society. So, it’s essential for businesses to find innovative methods to communicate socially responsible ideas and their alignment with various social uplifting policies.

While we have many channels to communicate corporate messages, we think there is no better medium than social media to highlight a corporate’s social responsibility efforts. Leveraging the power of social media, we help our clients to do this in the right way by planning and executing effective social media strategies.

Need of the hour

An AI-powered omnichannel that delivers seamless digital customer experience across various channels is the need of the hour. Businesses can achieve this with the help of a machine learning bot with natural language processing abilities.  

The AI bot should serve customers across different channels and provide a consistent and seamless experience with the help of machine learning and conversation journey analytics.

We learned the hard way

Set your client expectations right. Never create too much hype which leads to over expectation, and it is not good for both the client and the agency.

Did we just share that?

Once we came across a lead who wanted to do a Facebook campaign and her demand was to get her ad published in the first page of Facebook for an investment of INR 10,000.

I said no way, and she replied that she was promised by another agency that they could do that. Hearing this impossible claim, I told her that it would be the right agency for you to start with.

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They work with us

L&T, Japan Chamber of Commerce & Industry, Burkert, Stitchwell Digitizing, and Maruthi Power

Industry as we foresee

Artificial intelligence, virtual reality, and augmented reality are the major technologies which would cause significant changes in marketing.

AI will help businesses to make personalized interaction with each customer. Probably, AI-powered marketing automation tools will enable businesses to process and utilize the enormous amount of data they collect from their customers. It will also help businesses with the dynamic and sophisticated segmentation of audience for highly targeted marketing based on the behavior and engagement of the leads.

A day without Internet

It would be too hard to manage things. I had been through this when I was in Bali, Indonesia on a Nyepi day during which one does not have access to the internet, mobile network, power, etc. Though it causes discomfort the truth is that it is more peaceful than anything in the world.

Lastly, are you hiring?

We are not hiring for SMM as of now, but we are looking for SEO Analysts and Email Marketing Specialists.