Agency Feature: Stallion Encore

Who are we?

We are Stallion Encore - A small knit team of creative stallion heads, that work on 360-degree advertising & digital Marketing.

We started off working majorly in F& B industry alongside the Wellness industry, but today we are open to all sectors for cliental who are willing to get their services done. 

Apart from Digital marketing , Offline strategizing is our USP wherein ideas pour with creativity on ways to benefit the client as per their TG which is eventually promoted on PR & Digital Front.

What's in the name?

The owner is very fond of Horses & their winning qualities. The name popped up while deciding the name for the agency, when an instant glance at the beautiful  8 running horses Frame in her room, in which the running horses really looked fascinating, enough to decide on the name. 

Creativity meets deadlines is what we work on - that's why the tagline – The Winning Stride. Hence, Stallion Encore.

What we do?

PR , SMO, SEO , SEM , Influencer Marketing, Website development, App development, while our USP stands for Offline Creative strategizing.

Also Read: Agency Feature: Mixed Route Juice

Why we do it?

At Stallion Encore, advertising is a 24/7 job & creative minds never sleep & WE LOVE WHAT WE DO. The scope of digital marketing is increasing by each passing year, with every new & old brand increasing their marketing spends, I saw the potential in the industry & also the fact that I’m very good with marketing- considering my past work experience into the same & training & public speaking.

How we evolve?

The industry is growing so fast and we are still keeping up with the trends. 

Things we do to keep ourselves up & evolved are:

1. Stick to the basics 
2. Think out of the box
3. Have a full proof execution plan 
4. Weigh the pros & cons of all ideas.
5. Lastly, be honest with the client.

Social responsibility in social media

The content & creative has to be original & that is what will makes it authentic enough.  Always being true to your clients and your work. Nothing is greater than being transparent and honest in your approach towards work.

Now that everything is so transparent and all concerned parties are exposed to all the information. How does one handle the social responsibility aspect from an agency point of view?

Also Read: Agency Feature: Walnut Folks

Need of the hour

We have be sure of what content we post & how we position it. We have to maintain the decorum of the brand positioning & communication point/language. 

Social networking laws are not properly drafted yet. Things we consider that need to be taken care of from our experience.

We learned the hard way

We learned the hard way that the clients like to sell the same thing via marketing what everyone is selling with fewer innovations.  The end users like have the same product but with a different approach every time, And that is the challenge we love to embrace & win, but the client needs to understand these dynamics & that is a challenging part at times.

Did we just share that?

With F&B industry, there are other consumer based products also like dry fruits or munching snacks, home catering, etc. One client that we had come across was, who had a very good product, who had spent almost a crore over the production  of the same & about the same amount of already existing inventory , but didn’t know the TG for his product even after 3 years into the business while we were placing him in co-branding with another client of ours. While we could see an entire huge market & placements strategy for his line of FMCG products.

At times there are clients that we come across, who have certain mental blockages with their brand and we happen to see a huge potential., but they don’t.

They work with us

Tippling Street(Mumbai & Delhi), Mini Punjab grill chain, Strip Ministry of Waxing, Peninsula group, and more

Industry as we foresee

A lot of new & old brands see a potent market for promoting their product online. With each passing year, the digital budgets have increased considerably. With technological innovations each day & new upgrades in the already existing platforms digitally, the sky is the limit for promotions. With 2019-20 predicted to be the game changing years, in the coming 10 years, we shall only talk technologies & the world is gonna be transformed into something similar to a sci-fi movie.

A day without Internet

A DAY WITHOUT INTERNET IS LIKE STOPPING TO BREATHE, BUT THESE DAYS OFFLINE HAS ALSO EQUAL LEVERAGE AS GOOD AS ONLINE.

Lastly, are you hiring?

Yes. Graphic Designer Interns & Social Media Strategist.