Know Your Leader: Dr Ramesh Pokhriyal Nishank

Dr Ramesh Pokhriyal Nishank often shares his poems on Facebook. They help add a personal touch to his communication, which is mostly official otherwise.

Dr Ramesh Pokhriyal Nishank — Minister of Human Resource Development

Social Media Footprint

Ramesh Pokhriyal Nishank has an interesting social media presence, thanks to the way he strategies content between Facebook and Twitter. Though there is plenty of duplication, his Twitter account is very active in disseminating information in real-time. A major chunk of tweets put up by him is re-tweets of content pushed by Bharatiya Janata Party, Prime Minister Narendra Modi and his contemporaries. His Facebook page works more like a place to document events and meetings. All important, public information about him can be accessed on his official website in Hindi.

Also Read: Know Your Leader: Pralhad Joshi

Sharing a slice of work

Pokhriyal extensively pushes education and human resource-related initiatives via his social media profiles. These are usually visual creatives that come with a call-to-action. As political communication mandates, he often shares news updates that feature him or his ministry. Quite a big part of his communication links back to the party he belongs to. He often shares his speeches made in the parliament too.

Also Read: HRD ministry visibly attempts to strengthen social media presence

People connect

Given how closely his ministry is related to education, there is an aspect of student-friendly information that is shared by Pokhriyal. One of the prominent campaigns at play is Ministry of Human Resource Development's campaign against ragging, which is driven by hashtags: #SayNoToRagging and #NoMoreRagging. One aspect of his social media presence that helps him stand out is that he shares his poems on Facebook. They help add a personal touch to his communication, which is mostly official otherwise.

This is a part of the series — Know Your Leader. It's a series by Social Samosa where we put across a concise analysis of how our cabinet ministers use social media to communicate. You can read all the parts here.