SonyLIV to launch OTT Gaming Destination with Augmented Reality

With Multiplayer Video Quiz, Augmented Reality and 100+ Show based games, the platform by SonyLiv aims to flush the gamer with new choices.

SonyLIV announced the launch of India’s first OTT gaming destination with over 100 exclusive show-based games, to be launched in a phased manner. With this move, SonyLIV aims to reach out to 50 MN new users offering them a one-stop gaming destination. These games are curated around some of Sony Pictures Networks’ (SPN) biggest IP’s across channels like KBC, CID, Crime Patrol, The Kapil Sharma Show, Patiala Babes, Baalveer, Kicko & Super Speedo, amongst others.

As per a recent *KPMG report, the Indian gaming industry is estimated at INR 43.8 billion in FY18 and is expected to grow further at 22.1% CAGR taking it to INR 118.8 billion by 2023. Increased digital usage and the rise in the number of gamers, will be key in headlining this growth in online gaming. SonyLIV’s launch of the OTT gaming destination is reflective of this progress and is sure to catalyse more change in audience consumption patterns. 

SonyLIV aims to tap over 50 MN new users with this one of a kind gaming experience. Video quiz formats, board games, tournaments, SonyLive is targetting the age group of 7-35 years. In addition to this, SonyLIV will also introduce Augmented Reality (AR) games around shows from Sony Pictures Networks India (SPN) like Crime Patrol, Baalveer, CID, Aladdin Naam To Suna Hoga, and Tenali Rama amongst others.

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The platform will also introduce user engagement features to gratify winners with opportunities. With the Game Store hosting a 24X7 tournament feature, consumers will stand a chance to win cash anywhere between Rs 1/- to Rs 5000/- depending upon the size and duration of the tournament. Through the “Daily Rewards Feature” users will also stand a chance to meet-and-greet celebrities or attend famous shows like KBC, Indian Idol, The Kapil Sharma Show, Super Dancer and others just by playing games on the platform.

Uday Sodhi, Business Head – Digital, Sony Pictures Networks India said, “India houses 10% of the world’s gamers and this number is slated to rise exponentially. With the launch of our OTT gaming platform, we intend to trigger this target segment and capture the market to an extent of 50 million users. This falls in line with India’s OTT market share predictions, which is expected to triple its size in the next 4 years. Our database of 100+ games will cater to every generation of gamers that we aim to engage with through a plethora of events to capture their attention.”

Amogh Dusad, Head - Content, Partnerships & New Initiatives, Sony Pictures Networks India commented, “At SonyLIV, we always try to push the envelope in user engagement by diversifying our offerings. The launch of our OTT gaming destination with absolute in-house expertise is a leap ahead in content innovations and ushering in an experience unexplored before on OTT. The Multi-player Video Quiz and Augmented Reality format Games also give our audience a chance to reconnect with their favourite shows and characters in a completely different and engaging context.”