Honor raises awareness about colour blindness with video

Honor invites youth to try on glasses that are specially designed for people who have colour vision deficiency and Honor 20i Phantom Red.

A video recently posted by Honor captures the story of a young man, Akash, who is suffering from colour vision deficiency (colour blindness) from an early age. The brand invited him to their studio and gave him an opportunity to wear glasses that are specially designed for people suffering from colour blindness.

The video starts with Akash talking about the adversities he has had to face because of being colour blind. It then goes on to beautifully capture then reactions and the overwhelming emotions that the young man feels after seeing the real red and green colours. He also gets to see the Honor 20i Phantom Red and watches in awe as the hues of red, purple and pink are revealed to him. The video has been well appreciated by the people, having received 910K views and 6.8K likes on Facebook.

Suhail Tariq, CMO at Honor said, “At Honor, we are focused on transforming people’s lives by empowering them with innovative technologies and quality products which enables them to do more. Furthering our motto of #YouDeserveBetter, this film was a small endeavour on our part to make a difference and spread cheer in the life of this young individual."

Colour blindness is a colour vision deficiency leading to the incapacity of the eyes to see and differentiate between various colours. In this condition, a person may see the colours as washed out or confuse between two colours, finding it hard to figure out the difference. Approximately, 1 in 12 men (8%) and 1 in 200 women (0.5%) in the world are colour blind.