ITC Vivel releases #AbSamjhautaNahin monologue with Kubbra Sait

Conceptualised and produced by Kommune, the #AbSamjhautaNahin video features a monologue that has been written and performed by Kubbra Sait for Equality Day.

On the occasion of Equality Day, ITC Vivel roped in Kubbra Sait to perform a monologue in sync with the band's philosophy of #AbSamjhautaNahin. The core of the poem is that from wanting to behave silly to being taken seriously, from wanting to save the world to wanting to feel safe yourself, your wants are not too much.

Echoing the sentiment of millions of women, Kubra effortlessly talks about things she wants to do in her personal and professional life without being subjected to challenges and dangers of safety, judgment, and discrimination. Kubra’s monologue mirrors the stark reality of our society today and how women in India have to constantly function in a state of vigilance watching out for perceptions being built against them and their choices.

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Each of the wish that Kubra states, morphs into a glaring question on issues like gender gap, inequality, women’s safety, and discrimination.  Like every other woman in India, Kubra simply wants to be free – free to be and free to make her own choices and her inspiring monologue gently nudges the viewer to consider the cultural forces that impact how women are actually treated despite formal law, education, employment or income. Women have learnt to modify their behaviour to feel safe – they don’t go out alone unnecessarily; come home at night before dark; get permission to go out; are always careful and alert; and they censor their speech, their clothes and their body posture. It is time we all have our simplest wishes come true.

ITC Vivel’s #AbSamjhautaNahin is designed to educate, believe and celebrate gender equality with the firm belief that no one should have to compromise on their dignity or be discriminated against. Released on August 26, the video has garnered over 7.7K views on YouTube so far.