Know Your Leader: Smriti Irani

Smriti Irani is the only Cabinet Minister who uses Instagram to share updates and interact with people on a personal level.

Smriti Irani — Minister of Textiles and Women & Child Development

Social Media Footprint

Smriti Irani has had an interesting communication trajectory, both offline and online. She has been praised and trolled in equal measure. Recently, with her win in the Amethi constituency, her social media communication has become stronger with hues of casualness in it. Irani has a strong personality that frequently shows in the online space. There is plenty of non-political content that she shares, which almost always has a heritage and national pride aspect to it.

Also Read: Social Media Strategy Review: Smriti Irani

Sharing a slice of work

Her Facebook page is official documentation of the meetings and events she attends as a representative of the people. On Twitter, we see the similar visuals in between retweets of content put up by her party and colleagues. There are instances when she retweets things that she finds interesting. At no point do her profiles feel monotonous or too official. She seems to be enjoying the process of connecting with people on social media. 

People connect

Irani is the only Cabinet Minister with an exciting Instagram profile. Here, she shares her feelings and personal thoughts. She participates in trends like the Face App challenge, reflecting on her acting days. In comments, she frequently chats with friends, giving us a glimpse of close bonds and warm relationships. She often shares screenshots of the songs she likes and is listening to as well as her cooking routine. This helps her connect with citizens in an unfiltered way, baring her authentic self.

This is a part of the series — Know Your Leader. It's a series by Social Samosa where we put across a concise analysis of how our cabinet ministers use social media to communicate. You can read all the parts here.