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Based on the philosophy of ‘achieving extraordinary things by ordinary individuals’, Mission Mangal is helmed by Fox Star Studios, Hope Productions and Cape of Good Films. Does the powerful topic translate through Mission Mangal Movie Marketing strategy?
Mission Mangal is poised to showcase the incredible saga of Mangalyaan. With a stellar star cast ft. Akshay Kumar, Vidya Balan, Taapsee Pannu, and Sonakshi Sinha, the movie hit the box office on Independence Day. We take a look at the Mission Mangal Movie Marketing Strategy and if it pays off.
Movie Marketing is a lucrative avenue to reach out to people. The key to striking a chord with the audience lies in effectively tapping on to the channels and the emotions, the plot might resonate with, to fuel the curiosity of the people.
Mission Mangal on Mission Social Media and Brands!
Mission Mangal makes a journey through the center of brands via social media. We observed some noticeable brand collaborations with the movie.
Peter England launched 360 degrees advertising co-branding with the movie.
Watch the Mission Mangal video. Tell us how many Peter England shirts Akshay Kumar is wearing in the video and stand a chance to win tickets to Mission Mangal.#ContestAlert #MissionMangalCollection #StyledByPeterEngland #PEStylesMissionMangal #MissionMangalOnAug15 #FoxStarHindi pic.twitter.com/IE55m6M1rQ
— Peter England (@PeterEngland_) August 9, 2019
Paytm
#Contest : Why according to you Mission Mangal is an important film for Indian cinema?
— Paytm Entertainment (@PaytmTickets) August 13, 2019
Answer the question and get a chance to meet the movie stars! #MissionMangalOnPaytm https://t.co/95i2Uuf6qs pic.twitter.com/b9bKBStBHI
Fox Star Hindi
Join team #MissionMangal by watching the trailer through Google Lens and become the part of their dream to MARS!@akshaykumar @vidya_balan @taapsee @sonakshisinha @MenenNithya @TheSharmanJoshi @IamKirtiKulhari @Jaganshakti #HopeProductions @GoogleIndia pic.twitter.com/yna6AJnsuV
— Star Studios (@starstudios_) August 14, 2019
ixigo
Twitter India
The cast of Mission Mangal is answering questions about the film in conversation with @iamMostlySane. #AskTeamMissionMangal https://t.co/XVF3dpDrPa
— Twitter Moments India (@MomentsIndia) August 10, 2019
Kajaria Ceramics
#DeshKiMitti Se Aasman Tak, Ab Koi Manzil Door Nahi.
— Kajaria Ceramics (@KajariaCeramic) August 7, 2019
Watch #MissionMangal in association with Kajaria, covering the story of our unsung heroes who took India to new heights. pic.twitter.com/DchXIp0hI5
On the road to Quizvertising and Contests
We noticed Fox Star Studios and some other brands, getting into the Quizvertizing with contests and posts, to continue with the buzz around the movie.
And the contest begins! Here’s the first question for ya’ll. It’s an easy one. So what are you waiting for? Give us the right answer using our hashtag #MissionMangalQuiz to win exciting prizes! pic.twitter.com/kmQ47j2TAC
— Star Studios (@starstudios_) August 14, 2019
Fox Star Hindi
It’s time for the second question. Let’s take it up a notch shall we. Keep an eye on the exclusive prizes and tweet the right answers! #MissionMangalQuiz pic.twitter.com/3SGCod4F9Y
— Star Studios (@starstudios_) August 14, 2019
Sonata Watches
Har mushkil hai asaan, Sonata ke saath!
— Sonata Watches (@SonataWatches) August 7, 2019
Saluting the brilliant women behind "Mission Mangal", they are an inspiration to us all with their confidence and perseverance.
Explore the collection here https://t.co/feXssIMnqY#MissionMangal #KhudParYakeen #SonataWithMissionMangal pic.twitter.com/NCwpv5KHgI
The movie leveraged on World Emoji Day to promote Mission Mangal with an interesting activity led by the star cast.
For #WorldEmojiDay tomorrow, I have a fun activity for you all. If #MissionMangal had an emoji, what would it be? Reply in comments.
— Akshay Kumar (@akshaykumar) July 16, 2019
Thank you everyone for all the interesting suggestions and thank you @TwitterIndia. We have our very own #MangalEmoji for #MissionMangal #WorldEmojiDay pic.twitter.com/xMIKfol7ec
— taapsee pannu (@taapsee) July 17, 2019
The excitement to find the right emoji for #MissionMangal was overwhelming. The #MangalEmoji is finally here. Thank you @TwitterIndia#WorldEmojiDay pic.twitter.com/mSJbVGkE2D
— Kirti Kulhari (@IamKirtiKulhari) July 17, 2019
There were so many innovative ideas for the emojis. And I’m glad to tell you that #MangalEmoji for #MissionMangal is here. Thank you @TwitterIndia#WorldEmojiDay pic.twitter.com/1tkRhTybNP
— Sharman Joshi (@TheSharmanJoshi) July 17, 2019
ISRO takes notice of Mission Mars through Twitter’s binoculars
Indian Space Research organization was prompt to acknowledge the efforts of the Team Mission Mars and congratulate them on the release of the movie which strengthened their social media presence. Akshay Kumar immediately responded to the tweet with a ‘thank you’ message.
#MissionMangalTrailer beautifully shows the glimpses of emotions and passion with which #TeamISRO works
— ISRO (@isro) July 19, 2019
Mission accomplished! Thank you so much for giving us such an inspiring story to tell, it’s been an absolute honour to have had this opportunity and I can say this on behalf of all the actors & team of #MissionMangal https://t.co/UsDlt88I5R
— Akshay Kumar (@akshaykumar) July 19, 2019
As #ISRO prepares for landmark launch of #Chandrayaan2, #TeamISRO wishes @akshaykumar all the best for #MissionMangal and all his future endeavour
— ISRO (@isro) July 19, 2019
Thank you so much and wishing best of luck once again to #TeamISRO for #Chandrayaan2 https://t.co/nC9cYvWzeU
— Akshay Kumar (@akshaykumar) July 19, 2019
Celebrating the leading ladies
One of the major highlights of Mission Mangal is its leading ladies. The movie celebrates the unsung heroes, the female scientists, responsible for the accomplishment of the mission.
Jitna uncha ho asmaan, yeh sindoor utni door tak jaayega! Here’s celebrating the women of India who make dreams come true!@taapsee @SonakshiSinha @vidya_balan @TheSharmanJoshi @menennithya@IamKirtiKulhari @Jaganshakti @foxstarhindi #HopeProductions @tanishkbagchi@azeem2112 pic.twitter.com/BPoCi3wPtL
— Akshay Kumar (@akshaykumar) August 1, 2019
A fiery and charismatic woman, Eka Gandhi is the
— Sonata Watches (@SonataWatches) August 11, 2019
Propulsion Engineer in Mission Mangal and is the epitome
of the phrase ‘Beauty with Brains’. #SonataWithMissionMangal #MissionMangal #NewCollection #Bollywood #FoxStarStudios #FoxStarHindi pic.twitter.com/gp9CFYlDI0
#MissionMangal , a film which I hope will inspire as much as entertain. A film which I’ve done specially for my daughter and children her age to familiarise them with the incredible true story of India’s mission to Mars! @FoxStarHindi #HopePictures #JaganShakti @isro pic.twitter.com/yMwkCPr2KR
— Akshay Kumar (@akshaykumar) July 4, 2019
Promotions with a cause to inspire the next generation!
Mission Mangal leveraged on a powerful message for its promotions.
In JD Institute of Fashion Technology, the ensemble cast spoke upon various relevant topics; Akshay Kumar highlighted that “the movie will inspire the next generation to dream big and achieve the impossible”.
/socialsamosa/media/post_attachments/iLYL6Y1NYAcw858czU2E.jpg "publive-image")
Making waves on Radio
The ensemble cast featured on a popular show of 'Radio City' with 'Kasa Kai Mumbai' to connect with the audiences. Radio city is also one of the official partners of the movie which chronicles the real-life story.
Memevertising all the way
The movie also generated engagement and created a buzz on social media via humorous and relatable memes:
#MissionMangal
— vishwasbhansali (@vishwasbhansal1) July 19, 2019
popatlal everytime: pic.twitter.com/SfzeR9RhKk
#MissionMangalTrailer #MissionMangal
— Amaavas (@seedha_boy) July 19, 2019
When you sneak out of the friendzone and make her your gf pic.twitter.com/Knkvu455IV
Audience Reactions at the special screening in Delhi
While the ensemble cast was involved in the promotional campaigns and events, a special screening was arranged in Delhi garnering positive responses from the audience.
What an interesting way to end a good day! Had an amazing time watching the preview of the movie #MissionMangalyaan along with the movie leads @AkshayKumar, @Sonakshisinha, and other cast & crew members. It's a movie very well shot, to depict the glory of @isro and its success. pic.twitter.com/biSSpRhttD
— G Kishan Reddy (@kishanreddybjp) August 13, 2019
This eve it was pleasure watching movie with @sonakshisinha & @taapsee and our very own hero @akshaykumar. Loved every second of the movie without realisation of time! #MissionMangal is bound to be successful just like the mission itself became BUT the movie is of @vidya_balan. pic.twitter.com/IloHSEpTv9
— Swarupama Chaturvedi (@Swarupama) August 13, 2019
Wow #MissionMangal
— Kapil Mishra (@KapilMishra_IND) August 14, 2019
- a must watch
Saw the special screening last evening
one can watch it again & again & again
सलाम #ISRO को
सलाम #NewIndia को
Amazing performance by @akshaykumar @taapsee @vidya_balan @sonakshisinha @MenenNithya @IamKirtiKulhari @foxstarhindi pic.twitter.com/I8s6qQH2wu
Went for the special screening of #MissionMangal . Terrific movie, must watch!! The nuanced authenticity of acting does justice with all our ISRO superheroes. Last 25 mins is guaranteed goosebumps!@akshaykumar @taapsee @sonakshisinha @KirtiKulhari pic.twitter.com/ip8veCn0Lx
— Varun Jhaveri (@Varun_Jhaveri) August 14, 2019
Overall, Mission Mangal taps majorly on latest social media trends and other key channels to build its presence amongst the audience, in an organized manner.
Backed by powerful messages of the real-life accomplishment, women empowerment, and inspiring the youth, Mission Mangal manages to generate conversations and curiosity.