This Festive season Amazon India embraces the Joy of Giving

There is always a certain magic in the air during the festive season. Around the same time, we also become a little more generous than usual. We do things for others that would make them feel happy. These acts, small and big, are a reflection of our happiness and kindness. Keeping the vibes of the celebration alive, Amazon India concluded its 25-day long #AmazonFestiveYatra, a unique concept of ‘House-on-Wheels’, on October 10^th in Bangalore.

In line with its belief of giving back to the society, Amazon India donated over 600 products from the Amazon Festive Yatra – House on Wheels to Akshaya Patra Foundation. The donation includes innovative products from India’s startups, women entrepreneurs as well as traditional and unique handicrafts and handlooms from artisans, weavers as well as tribal communities from across India. Some of the products from the #AmazonFestiveYatra were auctioned at a fundraiser supported by the two organisations to raise funds. The funds collected from the auction will contribute towards supporting the empowerment of girl child in India. 

Some of the products auctioned were Rogan art painting from Gujarat, Brass and marble showpieces from Uttar Pradesh, Tanjore paintings from Tamil Nadu, Dokhra art from Chhattisgarh, and Bamboo décor from Assam. The consumable products from Amazon Festive Yatra will go to the Akshaya Patra kitchen to serve mid-day meals at Government and Government-aided girl’s schools. The remaining products will be auctioned among the Akshaya Patra Foundation employees and other donors.

This will raise additional funds for the mid-day meal program in girl schools and support their  ‘Beyond The Meals’ initiatives like School & Student Transformation, Avsar scholarship program and Giving Every Dream A chance talent mentorship programme for empowering the girl child. The initiative not only aims to support the girl child but also gives small and medium businesses, and Indian artisans the opportunity to showcase their talent to the rest of the country.

The festive contribution is another step in Amazon’s two years association with Akshaya Patra Foundation. Amazon first started its association with Akshaya Patra foundation in 2017 – 18 for The Ksheera Bhagya Scheme which provides a protein-rich and nutritious glass of milk and biscuits five days a week to 1,40,000 children in Government and Government aided schools in Bangalore, Karnataka. Since FY 2017-18, under this partnership Amazon has donated 2.3 crore cups of milk on 180 school working days, donated 3,100 plates and glasses to school children and 50 Amazon volunteers have contributed 190 man-hours at the Foundation’s kitchens With this new initiative Amazon aims to bring more girls to schools to empower and make them independent.