CashKaro woos users with #NeverGoBroke

#NeverGoBroke campaign has been built by the brand to promote their Cashback Calculator, a festive offering released this year as a part of the CashKaro Diwali campaign.

Running between October 20 and 31, the #NeverGoBroke campaign was created with an aim to promote the Cashback Calculator launched by the e-commerce brand this year. The calculator asks people to input the amount of money they spend on certain categories and displays how much they can save if they were to use CashKaro.

Cashback Calculator

The Cashback Calculator comes with a simple interface where users have to input an average amount that indicates their spends on a category of item in a year. Immediately, they can see a number come alive in the adjacent column that reflects the amount people can save if they were to use the platform.

Categories like Clothes, Grocery, Medicine, Hotel Bookings and Health & Beauty make up for the rows in the calculator. In the end, total savings are displayed as money earned by the user. The concept gives the brand an easy way to showcase its product, highlight features and engage with prospective users.

Speaking of this campaign, CashKaro Co-Founder, Swati Bhargava said, “We have especially launched this calculator for our users to get a sense of the savings they are able to make around the year, and more so around festivals, by shopping via CashKaro.”

"It is a unique idea with a surprise element. It makes you curious to participate and make you come back for more," Srishti Sharma, Social Media Analyst, CashKaro tells us, explaining the idea behind the concept.

Also Read: #CWC19 Interview: Rishav Choudhury explains how CashKaro’s Predict & Win helps acquire new users

Though the team doesn't have a specific target audience in mind, their objectives include two key areas: Acquire new users and clearing doubts and stereotypes around the concept of cashback. The categories chosen for the calculator are such that it is inclusive of all interested persons, she adds.

Rise of Twitter leads

"Over time we have seen that people have started to interact with us better on Twitter. The increase in engagement has been the most significant on the platform," Srishti tells us, adding that the performance is so good that they are running specific contests only for Twitter users.

Though the brand has been pushing various offers with social media creatives this festive season, there were a few posts that directed people to use the calculator to participate. #BachatBhariDiwali saw people participate by tweeting and win prizes. It is a Twitter-only contest where CashKaro users can participate on a daily basis, winning cashback and gift vouchers.

CashKaro team uses Google Analytics as well as analyses the number of Likes, Comments and Shares to measure the impact of a campaign, Srishti tells us. Attempts are made to make people interact with the brand as well as about the brand.