Sociowash wins the digital mandate for IMI Delhi

International Management Institute, Delhi ropes in Sociowash to revamp the brand's overall presence through a digitally devised creative approach.

Sociowash has bagged the overall digital mandate for International Management Institute (IMI), New Delhi. The agency's Delhi office will be involved with the planning & execution of the institute's digital media management, strategy, and creative requirements.

IMI New Delhi, which has been founded by The RP Sanjiv Goenka Group, is one of India's leading management institutes offering an MBA degree through their various PGDM & Executive PGDM programs.

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Speaking about the collaboration of the brand with the agency,  Dr. Himadri Das, Director General, IMI New Delhi said “IMI New Delhi is a very reputed and old Business School but a grossly understated brand. Our aim is to make this a top of mind recall brand for corporate executives and students. For this to happen, we believe a major brand makeover is necessary. The brand communication should signify high quality, energy, and vibrancy. We are delighted to engage with a top class digital agency like Sociowash as our partner in this journey.”

Adding to the conversation, Raghav Bagai, Co-Founder, Sociowash, said “We are really excited to join hands with IMI New Delhi and revamp the brand's overall presence through a digitally devised creative approach based on the techniques of modern marketing. Digital has become a valuable medium for the education industry to reach out to their desired audience and generate trusted quality leads. With Sociowash's digital media & creative expertise, we look forward to adding value to the brand's primary vision and assist IMI in creating a better communication process across platforms.”