How Faasos' digital sales grew 2.87x with #SacredWraps

Faasos Sacred Games Case Study explores how the brand leveraged the madness around the show to increase sales.

Faasos Sacred Games Case Study for #SacredWraps details what worked for the brand.

Brand introduction

Faasos is known as a wraps brand and for its tone of voice that is as quirky as it is upbeat. One communication strategy that we have mastered through the years is to be a part of all the new trends and updates. This way we keep the content fresh and engaging.

Objectives

• To
  position Faasos as a smart, quirky brand

• To
  generate intrigue around the brand

• To be on
  top of the moment marketing game

• Increase
  recall value

• Increase
  engagement

Creative Idea

Faasos launched a special #SacredWraps collection. All the wraps in the collection were renamed after the popular characters from Sacred games and were personified and described as if narrating the whole character in a wrap.

Simply put we created our very own version of Sacred Games starring our Sacred Wraps.

Execution

The idea
was to infuse the public conversations around Sacred Wraps in the form of stories/posts.
The communication was around the iconic logo of the series.

• Digital Channels: Facebook, Instagram, YouTube & Twitter
• Delivery Partners: Zomato, Swiggy & Faasos app + website
• Campaign Duration: 15 days

Also read: Case Study: How McDonald’s created organic Instagram engagement with Instakshari

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Results

• The campaign saw an overall impression of 47 million and more than 45k engagement across all social channels.

• Sacred wraps delivered 3x more wraps than the top-selling wrap collection in our menu for that period.

• The digital sales saw a massive growth of 2.87x viz a viz the sale of other wraps during the same period.