Gozoop wins Integrated Marketing Mandate for Gold’s Gym India

As a part of the mandate, Gozoop will be responsible for communications, public relations, influencer marketing and social media duties for the brand.

Gozoop has won the integrated marketing mandate for Gold’s Gym India following a multi-agency pitch.

Launched in 2002,
Gold’s Gym India set up its first gym in Mumbai. Within a few years, the number
of branches grew and today Gold’s Gym India has 144 centres pan-India with
several more that are opening soon.

As a part of the
mandate, Gozoop will be responsible for the creative communications, public
relations, influencer marketing and social media duties of Gold’s Gym India
along with their other enterprises – Gold's Gym Fitness Institute (GGFI) and
Gold’s Studio. The company will also be in charge of developing effective
digital engagement strategies to amplify the Gold’s Gym’s online and social
presence.

Also read: Adamas University awards digital duties to Buzzinga Digital

Commenting on the
win, Ahmed Aftab Naqvi, CEO &
Co-Founder, Gozoop said “I have maintained that the best work we do comes
out when our clients treat us like partners and give us an equal seat on the
table to influence and accelerate their business. With Gold's Gym we are
honored to have that equitable partnership from where we can deliver
outstanding solutions. It has been a great start and we look forward to
consistently deliver value in times to come.

Speaking on the
partnership, Karan Valecha, Co-Founder
& Director, Gold’s Gym India said “In this day and age, we believe that
our brand’s strategy, marketing and digital efforts need to have a common vision
and voice. We were impressed with the comprehensive approach by Gozoop and feel
that this association would be a good fit. We are delighted to choose them as
our public relations and digital partner.