Swerving slightly harder towards the territory of memes, brands participate to create new trending format: I have a joke.
To make a joke on itself or on others is a tricky affair for brands on social media. It is one that most walk with extreme caution. However, this is also an interesting space where they get to bring out their fun side, humanising the communication they put forth on a daily basis. I have a joke is one such trending format where netizens got a taste of the Are you still waiting for it? . #IHaveAJoke #HowIMetYourMother #HIMYM A post shared by Hotstar Premium (@hotstarpremium) on
While JioTV took the opportunity to take a dig at satellite TV, Sbbaro used it to express love for pizza, their prime offering. Cleanipedia highlighted cleaning agents that are often used as home remedies against stains.
Hotstar Premium was able to capture the essence of an iconic show available on their platform by invoking a sense of nostalgia and appreciation for Barney Stinson from How I Met Your Mother.
JioTV
Poornima University
Clove Dental
Cleanipedia
Sbbaro
FreeCharge
Tata Capital
Also Read: Snickers takes tagline literally, serves Bounty as prank
Hotstar Premium
Haldiram's
Philips Sound
Policy Bazaar
NearBuy
Copa - The Bar
Godrej HIT
Shaadi.com
If you spotted an I have a joke trending format creative that we missed, please do bring it to our attention by dropping an email at content@socialsamosa.com.