Gemius Design Studio bags digital and creative mandate for Prag & Co

The account was won following a multi-agency pitch.

Gemius Design Studio agency won a creative digital mandate for women’s innerwear brand Prag & Co. The account was won following a multi-agency pitch. The agency has been entrusted with formulating creative strategy, content creation, and design across social media and digital platforms for the brand. The main objective of this association would be to build affinity via brand advocacy on digital and creating a distinct brand personality.

Prag & Co. envisions to deliver total ease, confidence & support in the form of their clothing. It is established with the aim to reach out to all the women who are looking for complete innerwear solutions.

Also read: Netsurf awards integrated marketing mandate to Makani Creatives

Speaking on this collaboration, Anushree Pacheriwal, Co-founder, Gemius Design Studio said, “We are very excited to have Prag &Co. in our client roster. The brand’s objective is to deliver comfort, support, and quality in the lives of women through their wide product range and we see the digital medium as a huge enabler that can help them to achieve this. Keeping in mind business goals and equipped with strategic decisions, we aim towards profitable sales growth and increasing brand value. We are keen to be a part of their growth journey and hope to live up to their expectations.”

Priya Santoki, Co-founder, Prag & Co. said, “Comfort, quality, and confidence are at the core of the Prag & Co’s DNA. In this day and age, we believe that our brand’s strategy, marketing, and digital efforts need to have a common vision and voice. We were impressed with the comprehensive approach by Gemius Design Studio and feel that this association would be a good fit. We are delighted to choose them as our digital and creative partners.”