Supr Daily launches debut campaign #BeSuprDaily

The Supr Daily campaign highlights the convenience, simplicity, and reliability of daily grocery delivery options offered by the brand.

Supr Daily, a daily grocery delivery service, has launched its first brand campaign called ‘#BeSuprDaily’. Designed around four short digital videos, the campaign focuses on the introduction of a new category of daily grocery delivery that enables customers to buy fresh and eat fresh, every single day. The films were rolled out on 4th February 2020 across the brand’s digital and social media platforms.

The videos depict what the family set up in a new, young India looks like: the new age father for whom taking care of kids is a part of being a parent; the home where a woman working is not something to celebrate, but the norm. The #BeSuprDaily campaign has been conceptualized and created in collaboration with Famous Innovations & Chaser Films.

The narrative of these videos focuses on real people and real stories. Stories inspired by Supr Daily customers. Through these insights, Supr Daily realised that their service is most useful to families in more ways than one. Whether it is a large family deciding what to get for breakfast the next day, a father who wants to make eating fruits fun for his child or a working mom who worries about her family’s needs even when she’s out of town.

Commenting on the launch, Puneet Kumar, Founder & CEO, Supr Daily, said, “At Supr Daily, we are aspiring to revolutionise the way India shops for groceries; ensuring that our customers not only buy fresh but eat fresh too. We truly believe in offering consumers the convenience of no minimum order, delivering even a single apple or just a pack of curd. This campaign does a beautiful job of establishing the category and highlights Supr Daily’s key offerings in our customers’ minds.”

Supr Daily has an operational presence in Mumbai, Delhi-NCR, Pune, Bangalore, Hyderabad, and Chennai. Recently, the company has refreshed its brand identity and launched a new logo to signify the brand's core essence of helping the customer experience more, with less.