Housejoy appoints Arpan Biswas as Vice President, Marketing

Some of the key responsibilities of Arpan Biswas at Housejoy will include developing & implementing a cohesive marketing plan to increase brand awareness, setting current & long-term goals for internal teams amongst others.

Housejoy has announced the appointment of Arpan Biswas as their Vice President Marketing. In this role, he will be responsible for all marketing and project execution related activities and will aim to steer the business towards growth. Before this, he was the Chief Marketing Officer at Wonderchef Home Appliances.

Biswas is an experienced marketing professional with a demonstrated history of working across different marketing categories. Some of his key responsibilities at Housejoy will include developing and implementing a cohesive marketing plan to increase brand awareness, setting current and long-term goals for internal teams, designing and reviewing the marketing budget, and more amongst others.

He is adept at both traditional and digital marketing with 10 years of experience under his belt. He has held notable positions with companies such as Tata Motors, Britannia Industries Ltd, Piramal Realty, and the LODHA group. Biswas has an engineering degree from IIT Kharagpur and is an MBA from IIM Kozhikode.

Also read: Tecno Smartphones appoints Infinity Advertising Services as creative partner

Speaking about this, Sanchit Gaurav, Founder & CEO, Housejoy, said, “We are happy to have Arpan join our leadership team at Housejoy. He brings immense expertise in the area of marketing and strategy. A true marketing enthusiast, Arpan has a penchant for doing things differently, and with him on board, we hope to achieve great success. We wish him all the best in his stint with Housejoy.”

Commenting on his appointment, Arpan Biswas, Vice President Marketing, Housejoy, said, “I am excited to come on board a team with a tech-driven startup-like Housejoy, which is known for its end-to-end solutions in the domain of home construction. With my experience in marketing strategy and scaling up operations, among other things, I will work towards making the company a go-to brand in the times to come.”

Through his expertise, Biswas will aim to make Housejoy quintessential to being like a one-stop-shop for all construction-related needs.