Mother Dairy ropes in celebrity comic Zakir Khan for new campaign

Mother Dairy has associated with stand-up comedian, writer, presenter, actor, and Zakir Khan for their ongoing campaign ‘Rishton Ka Swad Badhaaye’.

Sharing this feeling of being alone, doing household work, and missing ‘Maa ke Haath ka Khaana’ made with Ghee and lots of love, Zakir Khan in his latest video brings forward the nostalgia of being together with his mother.

Sanjay Sharma, Business Head – Dairy Products, Mother Dairy Fruit & Vegetable Pvt. Ltd. said, “Coronavirus and lockdown are more of an emotional challenge especially for those away from home. In light of these troubled times, I am grateful to Mr. Zakir Khan for coming forward and associating with Mother Dairy. We are thankful for his expertise in communication, acting, and expression that has increased the campaign engagement significantly.”

The video has been conceptualized by Mother Dairy and is being executed in coordination with Wavemaker India. These times of lockdown/pandemic where we are confined at our homes, we have realized the importance of being together with family more than ever. This has made us feel blessed to have such a protective yet loving childhood. Food brings everyone together and created fond memories. We wanted this thought to blend in with our core proposition ‘Rishton Ka Swaad Badaye’, and how ghee ki Khushboo reminds us of ‘Maa Ke Haath Ka Khana’ in these times.

Also Read: Mother Dairy appoints Wavemaker as its media partner

Speaking about this campaign Ajay Gupte, CEO – South Asia, Wavemaker said, “During the current lockdown scenario while some of us may be slightly better equipped, there are many who are struggling to put together a decent meal. One of the first things we dearly miss during such tough times is Maa ke Haath ka Khana. The team has beautifully captured this emotion of a mother's unconditional love with this excellent campaign for Mother Dairy. We are grateful to Mother Dairy for partnering with us and inspiring the team to come up with this idea.”

This video campaign is live on Instagram and Facebook on Mother Dairy Fresh Delights page.

Mother Dairy launched the campaign ‘Rishton Ka Swaad Badaye’ as a testament to the fact that Mother Dairy’s dairy products offer you the quintessential delightful refreshing taste that prolongs the time spent with friends and loved ones.

Going with the globally accepted fact that food is an ultimate social agent which has the power to bring people closer and together, and that time spent with family and friends becomes much more special and endearing.