#FilmFromHome: Volini's digital campaign urges India to come out stronger

Conceptualized by Lowe Lintas, #FilmFromHome campaign for Volini aims to inspire people to step into the post-lockdown world brimming with hope & positivity.

Volini has released a digital film urging people to step into the post-lockdown world brimming with optimism and hope. Now that they have all learned or rediscovered a thing or two that’s all-new. The #FilmFromHome conceived by Lowe Lintas Mumbai covers India, all the way from Kerala to the beautiful northeastern Arunachal Pradesh.

In the unprecedented times that we're living through, families have come together to help each other beat the lockdown blues. In this new and hopefully short-lived reality, the way we live, love, and interact with one another has transformed. The film showcases how difficult times have a way of building resilience, making people push through the pain to come out stronger & better.

Also read: Air Asia releases a crowdsourced video campaign, #FlightsOfImagination

Talking about the campaign, Madhu Noorani, President, Lowe Lintas, said “While the country was brought to a sudden standstill, we wanted to help people look at the bright side of things, make them proud about picking up new skills – no matter how small the skill or, how painful it was to learn it. And while Volini as the brand helps us overcome our physical pain, we come out as stronger and better versions of ourselves having passed through this hardship. And now have newfound hope and abilities to take forward into our new world.”

• Agency Credits:
• Creative Agency: Lowe Lintas
• Creative: Madhu Noorani, Sanchita Sinha, Varsha Iyer, Jeet Singh
• Planning: Anurag Prasad, Poonam Raichura
• Account Management: Shantanu Sapre, Parikshit Shah, Sachin Sahu, Mansi Pandey
• Production House: Conversation Films (Director: Arjun Chakradhar)
• Producer: Nayan Sarmah