Jio Studios' A&M arm renamed to Jio Creative Labs

The domain of advertising and communication services under Reliance JIO has been rechristened as Jio Creative Labs.

JIO Creative Labs started out as “Business Of Ideas” which was set up by Aditya Bhat in the year 2011 which merged with Reliance in 2016 as their advertising and marketing arm as JIO Studios.

Parallelly, the name was also used by Reliance for their film division as well. To avoid confusion, the Apex decided to demarcate the advertising and marketing arm to have an individual identity and rebranded it as – Jio Creative Labs. The Logo of the same is launched today. Jio Studios continues to be the film's arm.

The logo identity of Jio Creative Labs has been designed by the Jio Brand Team with an interesting thought process of using the Jio logo along with the ‘Cool Boxes Design System’. The boxes represent a combination of young and experienced talent and truly integrated services, combined on powerful brand experience. It’s a flexible and scalable design system that can flow across any platform providing a fluid yet consistent brand experience.

JIO Creative Labs continues to work with a wide set of clients from Reliance such as Reliance JIO and Reliance Retail and also with the Government, Private and Public Sector. With the vision of being the most versatile creative house for brands and individualsJCL has also equipped itself with inhouse production and post-production capabilities.

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Talking about the new name, Aditya Bhat (Head, Jio Creative Labs) said, “JIO Creative Labs is a name that has the right philosophy behind it and the JIO Brand Team have outdone themselves with a logo that represents that philosophy in a visually exciting manner. That being said, nothing much changes in our ideology, the teams remain the same, the work remains the same, and now with these new beginnings, the passion and zeal are multiplied tenfold.”