The new campaign by Wildcraft, 'Hain Taiyaar Hum', attempts to inspire Indians to step out and follow their passion in the post-COVID-19 world.
With Lockdown 4.0 coming to an end, Wildcraft launches an inspirational anthem- ' Hain Taiyaar Hum’ to motivate the Indians. Today, when India & the world is grappling with fear and uncertainties, the anthem aims to encourage people to step out with confidence and be ready for anything.
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Composed by Abhishek Arora, sung in the voices of Nooran Sisters & conceptualized by Ogilvy India, the anthem urges Indians to be prepared for the new order with safety, style & self-belief.
Talking about the anthem Gaurav Dublish, Co-Founder, Wildcraft India said, “We genuinely believe that each one of us has it in us to use these trying times as an opportunity to take a fresh guard & resurrect ourselves with a renewed zeal for life. The ‘Hain Taiyaar Hum’ campaign is our clarion call to our nation to step-out with confidence as we help them equip themselves to follow their passion. As part of our commitment to enable people to rekindle the explorer within, Wildcraft – an Indian-born head to toe outfitter, that pursues MAKE IN INDIA truly in spirit, is equipping Atma-Nirbhar Bharat to set the tone for the world.”
Siddharth Sood, Co-Founder, Wildcraft India, further added “In 2016, we forayed into the Tactical & Safety Gear category, & have recently innovated the ‘Wildcraft Supermask™’. We strongly believe that what is today a health crisis, & is evolving into an economic crisis, will also turn into a global environmental crisis with the mammoth non-biodegradable disposables being left behind in its wake. At Wildcraft we have worked on revolutionary technologies, that provide an exceptionally safe, stylish, reusable, and hence an environment-friendly solution, at incredible prices."
Ensuring that the inspiring anthem reaches every citizen across the length and breadth of the country, it will be released in seven languages - Hindi, Marathi, Bengali, Kannada, Tamil, Telugu, and Malayalam.
Piyush Pandey, Chief Creative Officer, Worldwide and Executive Chairman, Ogilvy India while commenting on the campaign said, “Masks are a physical necessity. But human beings also have an emotional necessity to step out and explore the world. The product - Wildcraft Supermask™- fulfills the first physical necessity by providing a very safe mask. The communication takes on the task of the emotional need to explore and to actualize. I am very happy with the communication package that Ogilvy Bangalore has put together."
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