Castrol CRB's campaign encourages truckers & farmers to prioritize healthier lifestyle

On the occasion of International Yoga Day, Castrol India refreshed the Castrol CRB Turbomax Truck Aasana and CRB Plus Khet Aasana program to support a healthier lifestyle and to build immunity among truckers and farmers.

The trucker and farmer communities have served as the backbone of India for generations. While they work tirelessly even through the current testing times, these communities continue to lead sedentary lifestyles, neglecting their health and immunity. A recent study by Castrol India reveals that while 1 in 3 truckers and farmers admitted to having health-related issues including back pain, lack of sleep, tiredness and joint pain; only 11% of them were inclined towards building a healthier lifestyle and immunity, which features as one of the lowest priorities among these communities.

The study also brings to light that over two-thirds (68%) of the respondents were concerned about the health of their families as well as themselves. However, the research underlines a lukewarm approach towards healthy lifestyle and wellbeing as nearly two-thirds (65%) of the respondents admitted to not indulging in any form of fitness due to a lack of interest and time. Despite the aforementioned health concerns, 1 in 3 truckers and farmers also admitted to not making any efforts to lead healthier lives.

Building on the study and Castrol CRB’s brand proposition of 2X protection, Castrol India Limited, the leading automotive and industrial lubricant manufacturing company in the country, today launched a new campaign to create awareness and promote a healthier lifestyle and wellbeing for trucker and farmer communities through the practice of yoga.

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The campaign titled ‘India ka Engine, Andar se Strong’ pays tribute to both the communities for their efforts during these unprecedented times, encouraging them to strengthen their wellbeing and introduce the ethos of a healthy lifestyle in their daily routine through a curated set of asanas. Castrol India, as in the past two years, has refreshed its health program Castrol CRB Turbomax Truck Aasana and CRB Plus Khet Aasana and for truckers and farmers.

Conceptualized and developed in partnership with Mindshare, ZEE Media, and Ogilvy, the campaign rolled out on 19^th June 2020. 

Talking about the initiative, Sandeep Sangwan, Managing Director, Castrol India Limited said, “Our truckers and farmers have been working relentlessly to ensure our lives remain undeterred during these extraordinary times. We salute them for keeping India moving. Castrol continues to play its part in being a responsible brand and supporting communities by facilitating a culture of fitness through Castrol CRB Truck Aasana and Khet Aasana programs for our truckers and farmers.”  

As part of the health program, Castrol India will additionally launch an exclusive helpline to assist these communities to know more about these specially curated asanas.

The Castrol CRB- ZEE Media Yoga day Initiative has been endorsed by the Ministry of AYUSH, Government of India, and will feature Bollywood actor Randeep Hooda paying tribute to the communities for their selfless service and persuading them to prioritize their health. 

“It’s critical we change the outlook of these communities and help them lead a healthier life. It’s important considering the tough times we are living in. This International Yoga Day, Castrol CRB, and I hope to encourage truckers and farmers across the country to adopt the practice of yoga, work towards leading a healthy lifestyle and make themselves strong from within,” said Randeep Hooda.

"This program is in line with the Government of India and our Hon'ble Prime Minister's vision of yoga being a way of life and reaching every household. Congratulations to Castrol India on initiating this program that ensures our truck drivers and farmers are healthy so they can continuously support our country,” said Shripad Naik, Hon’ble Minister of State (Independent Charge), Ministry of AYUSH, Government of India.

Over the past two years, Castrol India has touched the lives of over 3,25,000 truckers and farmers with Castrol CRB Turbomax Truck Aasana and CRB Plus Khet Aasana, reaching over 50 cities and 2,000 villages, advocating the role of these asanas to improve their lifestyle.