Godrej Properties' PSA campaign with Thane Police features real faces

With an aim to create mass awareness around COVID-19 prevention guidelines, Godrej Properties launch campaign featuring Thane Police personnel.

The Thane Police Commissioner’s office has launched a Public Service campaign ‘Humara Sankalp – to fight relentlessly against Corona and to make citizens ready for the same’. Standing in solidarity with the Thane Police's efforts to overcome the pandemic and curb the spread of the virus, Godrej Properties stepped in to disseminate the message across Thane and Mumbai. The film has been conceptualised and produced by Percept.

The film has been created to spread awareness amongst citizens that the end of the lockdown doesn’t mean that it’s the end of the war against Corona. Everyone will have to continue following the guidelines issued by the government. While Thane Police is always alert but it also wants the citizens to be equally alert and take all the necessary steps for safety their families and themselves. The language of textual communication used in the campaign video is Marathi.

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Vivek Phansalkar, Commissioner of Police, Thane Police, says that it is extremely important for citizens to understand that the battle against COVID-19 has to continue relentlessly and people have to be responsible for their own as well as everyone else’s well-being, continue observing social distancing, wear masks, wash hands frequently, avoid crowded places and continue to adhere very strictly to the guidelines laid down by the government.

Talking about the campaign, Mohit Malhotra, Managing Director & CEO, Godrej Properties, said ‘We are happy to partner with the Thane Police in their initiative to spread awareness and continue this fight against the COVID 19 pandemic. The Thane Police team has been doing an exceptional job. They have been taking many proactive measures even during this lockdown period to ensure the safety of all citizens. We are happy to support the government in every way possible to help combat this crisis and we urge all the people of Mumbai to stay home, stay safe and strictly adhere to the guidelines set forth by the authorities.”