Sociowash bags creative mandate for Select CITYWALK

As per the mandate, Sociowash will be involved with the planning & execution of the creative campaign planning, strategy, and requirements for Select CITYWALK from its Delhi office.

Sociowash has bagged the creative mandate for Select CITYWALK in a multi-agency pitch. The agency's Delhi office will be involved with the planning & execution of the creative campaign planning, strategy, and requirements.

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Speaking about the collaboration of the brand with the agency, Gitanjali Singh, Vice President, Marketing, Select CITYWALK, said, “Our aim is to further strengthen the brand positioning for Select CITYWALK as a preferred shopping destination. We are delighted to engage with a young and exciting strategic and creative agency like Sociowash as our partner in this journey.”

Adding to the conversation, Pranav Agarwal, Co-Founder, Sociowash, said, "We are really excited to join hands with Select CITYWALK and revamp the brand's overall presence through a tactfully devised creative approach for the brand’s communication integrated with guerrilla marketing. With another lifestyle brand under our belt which isn’t digital heavy will open newer avenues in the future and we’re ecstatic about that. Sociowash's digital media & creative expertise will help to add value to the Select CITYWALK's primary vision and assist the brand in creating a better communication process across platforms.”