The question is not where, who, how, but when. And the answer is now. Watch the Dark brand posts now.
Disclaimer: This article does not contain any spoilers for the show. Because 1. I haven't seen the show. 2. People are having a hard time understanding the show even after seeing it.
The release of the third season of Dark has been the talk of the town since the past few days that also influenced the present with the rollout of Dark brand posts.
The mind-bending Netflix Original Series is a topic everywhere. People are coming up with fan theories, publishers are recommending similar shows, friends are calling up and forcing to watch it, and setting unrealistic standards like it's somewhere close to Breaking Bad.
Like any other trending topic, brands haven't left this one in the dark too. The show's theme which is largely based on the fundamentals of time has been used dominantly to promote their omnipresent presence.
More brands are not necessarily tapping the topical for promotions, and just keeping it light and being a part of the social conversation around it, which is mainly not being able to understand the show.
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