Spotify launches new campaign highlighting playlists for every mood

Conceptualized by Leo Burnett South Asia team & directed by Ram Madhvani, Spotify India's new campaign aims to strike the right emotional chords during the lockdown period.

The campaign highlights the global playlists available on the app to suit every mood of the listener.

The advertising production house - Equinox Films, produced two new commercials for Spotify. The Ad films - “Memories by Spotify” and “Work Out”, conceptualized by the Leo Burnett South Asia Team headed by Rajdeepak Das, Managing Director & Chief Creative Officer, NCD, Vikram Pandey, and Creative team - Alisha Sharma, Kiran Talegaonkar, Anugrah Gopinath, Kunal Khade speaks about a dedicated playlist on the app according to the listener’s mood.

The campaign elaborates on the global playlist that features songs loved by people from across the world. During the nationwide lockdown, multiple people are stranded away from their loved ones and the commercial brings the same emotion alive. For all the music fanatics, the commercial aims to unite a community and create a connection with listeners.

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Speaking about the campaign, Ram Madhvani, Founder & Director, Equinox Films, and the Director of the commercials said, “We are constantly amending and modifying the process of film making with every new shoot that we do in these restrictive times. It is new for all of us but Equinox Films is known as the youngest oldest production house and we are here to adapt and reinvent. It was great collaborating with Raj Deepak Das, the Leo Burnett team, and the team from Spotify. This shall definitely remain a great memory as this ad was shot and post-produced during lockdown with everyone functioning at their best. Congratulations to the team for executing this so smoothly and with utmost safety.”

Rajdeepak Das, Managing Director & Chief Creative Officer, South Asia, Leo Burnett, says, "Music has always been a universal language to express our emotions whether you are celebrating your 1st love or getting through your 1st heartbreak or reminiscing with old friends.  And no matter what you are going through you will find the perfect playlist on Spotify making it the default choice for music lovers. Our latest campaign highlights this universality of music & the important role it plays to tide over the ups and downs of life. So whether it’s a breakup or gearing up for the workout, Spotify’s got your back."