Gozoop wins creative digital mandate for Guardian GNC

Gozoop will work on creatives, social media presence, customer experience, influencer marketing and online reputation for Guardian GNC.

Gozoop, a digital-first integrated marketing company, has won the integrated creative digital mandate for Guardian GNC, the master franchisee for GNC in India. GNC, headquartered in the USA is a producer of health and wellness supplements. The mandate will focus on strengthening GNC's digital presence and creating new avenues for consumer engagement.

The long term association aims to build the brand seamlessly, integrate digital presence across platforms, and establish the brand in an omnichannel manner more aggressively. A dedicated team will also work on building an influencer community for the brand. 

As part of its digital duties, Gozoop will be responsible for building the brand on digital, including creative campaigns, social media, customer experience, influencer marketing and online reputation. 

Commenting on the association, Shadab Khan, CEO, Guardian GNC, said, “We at GNC believe in educating and providing an all-inclusive approach to improve health and wellness. With our partnership with Gozoop, we aim to build and improve the quality of life, of our consumers by spreading awareness about the right nutrition.”

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"We believe Gozoop would help us bridge the gap in educating and spreading awareness about what GNC has to offer, through an integrated marketing approach," added Prashant Sarwade, VP Marketing, Guardian GNC.

Speaking on the partnership, Ahmed Aftab Naqvi, CEO & Co-Founder, Gozoop, said, “Great partnerships are built on the pillars of trust, respect, knowledge and the hunger to excel. We are delighted to have a found a like-minded partner in GNC which shares similar values. I and my team are looking forward to helping GNC win in this new world.”

"I believe that in the coming times a brand that sets itself apart from a creative standpoint on digital would be able to build better resonance and that is exactly what we are gearing towards with this new partnership," added Amyn Ghadiali, VP - Business and Strategy, Gozoop.

Recently, Gozoop has conceptualised and executed a campaign, #IAmPositive, for Guardian Healthcare. Promoted with the help of a video featuring John Abraham, the campaign encouraged people to stay optimistic while adapting to the new normal.