Khadim's India appoints Graphixstory as creative partner

Ahead of the 2020 festive season, Khadim's India has launched a new footwear range and roped in Graphixstory for creative communication on digital.

Graphixstory Pvt Ltd has bagged the creative mandate for Khadim's India ahead of the 2020 festive season. The agency will henceforth work on product films, statistics and content marketing for the footwear retailer.

Khadim’s was established in 1981 as S.N. Footwear Industries Private Limited, a private limited Company under the Companies Act, 1956, with the Registrar of Companies. Through the next many years, the company was involved in whole-selling and distribution of branded basic utility footwear. From 1993, they forrayed into retail. Today, they have stores across India.

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Mainak Banerjee, Senior Manager, Marketing at Khadim's India stated, “We are excited to appoint Graphixstory for our festive 2020 creative partner. As we are heading towards the festive season, we have introduced our new collection of footwear which is younger, more vibrant and believe will appeal to Gennxt. These products are now in the store and what better way to communicate this new range innovatively through the digital medium which resonates with the intended target audience.”

“We are thrilled to have one of the most iconic Indian Shoe Brand onboarded with us. We eagerly look forward to adding further momentum to brand-building efforts in their next phase of growth, with a great opportunity for effectual storytelling, content& tech innovation in total to help the channels reach out to their respective audiences," added Arnab Samanta, Head of Marketing at Graphixstory Pvt Ltd.