Dussehra brand creatives merge the festival's traits into their communication and fill the width of the screen with altered versions of the ten heads.
The age-old format of brands being the arrow killing the ten vices or problems they can solve remained constant, with very few unique sub-themes being tapped by the Dussehra brand creatives 2020.
The inclusion of safety and precautions has become a part of festive communication too, as it remains to be a constant thought in the consumers' minds. Reliance Jio & OYO incorporate the reminder for Dusshera celebrations.
Marking the end of Navratri, the festival also reflects the change in the diet of non-vegetarians turned vegetarians during the period, Swiggy and Dineout tap a satirical take on this.
Drawing parallel's between the evils in mythology and in the real-world also remains to be a popular facet of the festival that several brands tap into.
Also Read: Pujo Campaigns 2020 commence the festive season
Paper Boat
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Reliance Jio
OYO
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Radio Mirchi
Dineout
View this post on InstagramAll set for your chicken dinner? ?? #HappyDussehra #Dussehra #Dussehra2020
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Swiggy
Zomato
Yulu
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HDFC ERGO General Insurance
Pulse
Nerolac Paints
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