Paytm campaign leverages content creators' reach to talk about easy services

With films featuring Saloni Gaur, Danish Sait and Abhinav Kumar, the new campaign is an attempt by Paytm to reach out to Millenials.

Digital financial services platform Paytm has launched 3 new ads on social media, as part of its new #MoneyTransferHuaEasy campaign to raise awareness of how instant money transfer through the Paytm app remains a quick, safe and easy way to directly send and receive money into one's Bank accounts.

Also Read: Paytm ropes in Kokilaben to raise awareness against fraudsters

The films, targeted at Millenials, highlight how by simply choosing the recipient's Mobile number, users can transfer money directly from their bank a/c at zero charges. Without the need for wallet KYC. They feature internet sensations Saloni Gaur, Danish Sait and Paytm's very own Abhinav Kumar.  

Abhinav Kumar, Vice President at Paytm said, "Consumers now have the option of instantly making payments directly from their Bank accounts, by simply entering the recipient’s mobile number on the Paytm App. No other steps such as Wallet KYC are required, while transaction charges are also absent. The new marketing campaign reflects that and is geared around taking forward this message to the consumers, making them aware of the digital payments options they have. It also aims to further promote our mission to increase seamless digital transactions across the country."