Advertisment

brand collaborations

IPL 2024 expected to drive 50% surge in Influencer brand collaborations: Qoruz Report Report

IPL 2024 expected to drive 50% surge in Influencer brand collaborations: Qoruz Report

The report examines the substantial growth seen last year, with influencer mentions during the IPL 2023 season showing a 45% increase compared to 2022. Sports influencers dominated with 54% of collaborations, followed by entertainment, beauty, fashion, and lifestyle influencers.

By Social Samosa
Apr 10, 2024 18:40 IST 2 Min read
Swiggy Instamart's OOH collab celebrates Holi in a Bollywood style Topical Spot
Swiggy Instamart's OOH collab celebrates Holi in a Bollywood style
By Social Samosa
Mar 26, 2024 15:10 IST 2 Min read
Bringing back Po with nostalgia & humour: Inside Kung Fu Panda 4’s marketing Movie Marketing
Bringing back Po with nostalgia & humour: Inside Kung Fu Panda 4’s marketing
By Harshal Thakur
Mar 15, 2024 17:06 IST 4 Min read
From Rocky Rani to Gadar 2, experts look back at how movie marketing shifted in 2023 #SocialThrowback
From Rocky Rani to Gadar 2, experts look back at how movie marketing shifted in 2023
By Sneha Medda
Dec 28, 2023 15:50 IST 11 Min read
Festive Marketing: Content creator's role in India's shopping choices Festive Marketing Week
Festive Marketing: Content creator's role in India's shopping choices
By Pranali Tawte
Oct 17, 2023 16:13 IST 4 Min read
#SMLive Season 6: The future of the Creator Economy SM Live
#SMLive Season 6: The future of the Creator Economy
By Pranali Tawte
Jul 08, 2022 11:17 IST 4 Min read
Netflix expands revenue streams with e-commerce platform Samosa Snippets
Netflix expands revenue streams with e-commerce platform
By Jagruti Verma
Jun 15, 2021 05:15 IST 3 Min read
#Interview: Jayshree Bhagat on the making of a beauty blogger... Interviews
#Interview: Jayshree Bhagat on the making of a beauty blogger...
By Social Samosa
Apr 19, 2019 02:43 IST 13 Min read
Interview: My objective is to create a desire in my reader to visit the place: Deepika Gumaste, Feet On The Map Interviews
Interview: My objective is to create a desire in my reader to visit the place: Deepika Gumaste, Feet On The Map
By Social Samosa
Nov 13, 2018 03:41 IST 4 Min read