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terribly tiny tales

Case Study: How TTT & Haier navigated modern motherhood through digital storytelling and reached 1.3Mn users Case Studies

Case Study: How TTT & Haier navigated modern motherhood through digital storytelling and reached 1.3Mn users

This case study explores how TTT and Haier launched the second season of their Mother's Day campaign, Mothership. Through relatable storytelling and modern communication, the campaign reached 1.3 million users.

By Social Samosa
May 30, 2024 13:12 IST 3 Min read
Stories vs Content: Sanjana Singh of TTT at #SMLive 2023 SM Live
Stories vs Content: Sanjana Singh of TTT at #SMLive 2023
By Pranali Tawte
Jun 30, 2023 12:22 IST 4 Min read
AI will change a writer’s role; it will be more about supervision than writing: Anuj Gosalia Interviews
AI will change a writer’s role; it will be more about supervision than writing: Anuj Gosalia
By Pranali Tawte
Jan 20, 2023 10:32 IST 10 Min read
Snippet: Terribly Tiny Tales' journey from a text-first flash fiction platform to social media storyteller Samosa Snippets
Snippet: Terribly Tiny Tales' journey from a text-first flash fiction platform to social media storyteller
By Sneha Yadav
Dec 04, 2020 06:50 IST 18 Min read
How Kellogg’s Muesli leveraged TTT's community for Father’s Day Caselet
How Kellogg’s Muesli leveraged TTT's community for Father’s Day
By Social Samosa
Jun 28, 2018 07:45 IST 4 Min read
How Legrand India gained 12,901 followers on Facebook.. Case Studies
How Legrand India gained 12,901 followers on Facebook..
By Social Samosa
Dec 20, 2017 06:29 IST 5 Min read
Social Media engulfed in Game of Thrones fever as brands get topical Indian Social Media
Social Media engulfed in Game of Thrones fever as brands get topical
By Social Samosa
Jul 17, 2017 12:05 IST 2 Min read
Dharma Productions fails in replicating the silver screen charm on social media Campaign Reviews
Dharma Productions fails in replicating the silver screen charm on social media
By Aishwaria Sonavane
Feb 16, 2017 10:06 IST 3 Min read
#KalyanLoveMoments: Celebrating Valentine’s Day with great content Indian Social Media
#KalyanLoveMoments: Celebrating Valentine’s Day with great content
By Mohammad Kanchwala
Feb 13, 2017 13:54 IST 3 Min read
With heads held high brands celebrate #RepublicDay on social media Indian Social Media
With heads held high brands celebrate #RepublicDay on social media
By Mohammad Kanchwala
Jan 25, 2017 13:54 IST 3 Min read
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