Swiggy, a company valued at 1.3 billion dollars disregarded and by extension angered its huge customer base in the capital city. It all started when a group of Swiggy delivery boys vandalised a shop at Kalkaji and fled after thrashing a boy with steel rods and punches.
Kanav, a resident of Delhi was thrashed with iron rods and sticks by a group of Swiggy delivery boys at an eating joint called Delhi 19 at Kalkaji. The delivery boys vandalised the joint too over an argument on parking space with the owner of the food joint.
According to a Facebook post by one Monica Arora a friend of the victim, " Over 40 SWIGGY delivery boys misbehaved by vandalising the eating joint "DILLI 19" in Kalkaji late night on Sat, 14th July. Customers escaped through the back door of the kitchen, but Kanav was caught by the Swiggy boys assuming he's the part of the restaurant team and severely beaten up by the steel rods and punches."
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Here is the detailed facebook post:
https://www.facebook.com/inlmonica/posts/10212323592631746
The boy was rushed to a nearby hospital and is reportedly stable now. However, this incident leaves a huge blot on the market reputation Swiggy enjoys, especially in the city. The post has 115 reactions, 134 comments, and over a 100 shares so far, with netizens sharing the anger and pain of the victim in the comments.
Media veteran, Dilshad Master Kumar shared the post on which Swiggy replied with the follow
How the brand tackles the situation hereon will define what this instance means to Swiggy - a full blown crisis or an instance to learn from?