Zero Gravity Communications bags digital mandate for Red Hunt

As per the Red Hunt mandate, the Ahmedabad-based agency will help the brand grow its digital presence across different platforms.

Zero Gravity Communications has bagged the national digital media mandate for Red Hunt post a multi-agency pitch. Red Hunt offers a range of men's grooming products including body sprays, shower gels, face washes, hair styling wax, shaving foam and perfumes.

Red Hunt is the third brand launched by Adjavis Venture Limited, the other two being LAYER’R SHOT for men and LAYER’R Wottagirl for women. The Ahmedabad-based agency dabbles in inclusive brand strategies and digital media work.

Khushboo Solanki Sharma, Founder of Zero Gravity Communications, said, "We are indeed delighted to find an opportunity to work with such an experienced team at Adjavis Venture Limited. Red Hunt is an up-and-coming brand in the fast-growing FMCG men grooming category. The challenge is to explore new opportunities that digital media platforms can provide to brands in India and the International market."

"We have outlined a creative strategy, best media mix, and are looking for ROI driven digital action plan that helps the brand portfolio within the targeted audience — youth. We will be closely looking at behaviour economics in the target audience that helps connect with sales and larger brand building. Let's #gethunted," she added.

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Shail Patel, Director at AVL is the brain behind this new brand Red Hunt. “Having launched the Men’s range nationally with a communication targeting the youth of today, it was observed that in the men grooming category it’s important to tap the digital space. Digital space is where the youth of today spends a considerable amount of his time. This is the place to tap the potential target audience at one to one."

"We were looking at various agencies who can help the brand to tap this space. An agency that understands this space, the consumer mindset and subsequently takes this understanding to this consumer most effectively. In this connection, we felt Zero Gravity Communications run by a team of young and energetic people could deliver better and together we can build brand Red Hunt. We are really looking forward to a fruitful association in creating brands which are our DNA," he added.