Agency Feature: Tempest Advertising

How do we define Tempest Advertising?

Tempest is an atypical advertising company - We are problem solvers.

We believe that if advertising does not solve a problem, it is money down the drain. Being drawn from Advertising, Sales, Marketing, Finance, HR, and Operations, our client-facing team works with our creative and media team to help clients improve their ROI on marketing investment.

We are 21 years old and operate from Hyderabad, Pune, Mumbai, and Bangalore.

What's in the name?

Our name Tempest acknowledges that there is always a storm brewing in the marketplace. Acknowledging it ensures that we are always on our toes to guard our client’s brands, just like a Doberman, who is our mascot.

What do we do?

We create brands to make the world a better place. We offer a full range of traditional as well as digital marketing services to build brands.

Why
we do it?

We are in advertising to make people’s lives better. We don’t touch products/brands that spoil people’s health, are environmentally unfriendly, or are gender-biased.

How we evolve?

We are constantly in a learning mode. Through our knowledge initiative, “Open Minds”, we exchange ideas with industry stalwarts to keep pace not only with changes in the advertising industry but changes in the client’s market.

Social responsibility in social media

Brands need to stand for social good. Any statement made on the digital platform must be made with responsibility and should not hurt the multiple customer segments that exist in the digital world today. Rewards and punishments in the digital world are instant. Hence, beware.

Also read: Agency Feature: Socialiency

The need of the hour

Respect people on the net the way you would in the real world. Build stories that are dialogues and not monologues.

We learned the hard way

• Take risks but exercise caution.
• Good creative ideas are worth it. Don’t sell cheap.
• Do business with good people.
• Throw peanuts and you will get monkeys.
• Invest in people.

Did
we just share that?

We created a
poster for the client which said

“At XXXXX the
Customer is Always No. 1”.

We missed
putting a full-stop after No. and the poster read

“At
XXXXX  the Customer is Always No 1”

They work with us

Real Estate, Consumer Durables, Education, IT, Agri-Business, Government, NGOs, Chemicals, Media, and Start-Ups.

The industry as we foresee

Privacy and Intellectual Property issues will come to the fore, requiring abundant maturity in using social media channels.

A day without Internet

You must be joking.

Lastly, are you hiring?

Yes, we are.