Bajaj Allianz General Insurance launches a campaign to educate customers on the sum insured amount

The campaign encourages customers to choose the sum insured amount prudently for their own safety during medical or health emergencies. 

Bajaj Allianz General Insurance has launched a new brand campaign 'Kum Padega.' The campaign uses slice-of-life situations to spread awareness about the importance of choosing an appropriate sum-insured amount to stay covered during health emergencies. 

The brand released a main film and three individual cuts of it on social media platforms, highlighting instances of people using very small objects in everyday life that cause them discomfort. It captures the common psyche that while consumers are often reluctant to compromise on small products and services and take action to fix any issues, they tend to neglect adequate insurance coverage.

Adding humor to the mix with real-life relatable situations, the campaign’s objective is to raise awareness of the significance of having an adequate sum insured amount for health insurance policies.

The overall message of the ‘Kum Padega’ campaign is that consumers often choose health insurance coverage with a Sum Insured that is insufficient for their family and themselves.

Vikram Bhayana, Head of Marketing, Bajaj Allianz General Insurance said, ‘‘Medical inflation and rising health concerns are a reality that we are all privy to. A pertinent issue is the lack of adequate coverage that customers opt for in their health insurance policies which is what we aim to establish with our new #KumPadega campaign but with humour. The objective of this campaign is to reinforce that every Indian must not only have a health insurance policy but at the same time must have an adequate sum insured so that they and their family members have access to quality medical care and have an opportunity to live a dignified life.” 

Manika Juneja, Managing Partner - Dentsu Creative added, “Health insurance is crucial during crises, providing a lifeline for families. Rising medical costs make it essential to have sufficient coverage to avoid financial insecurity. This campaign highlights the need to protect both health and financial well-being by choosing the right plan and promoting peace of mind for everyone."