LG Ad Solutions renews global partnership with Magnite

Magnite the independent sell-side advertising company, and LG Ad Solutions, announced a renewal of their global relationship, spanning North America, APAC, and EMEA. The partnership achieved growth over the past two years which saw LG Ad Solutions’ programmatic spend grow 103% on the Magnite Streaming SSP. 

The company is leveraging Magnite’s SpringServe ad server to power several new activations, including its webOS all-in-one platform. This combination delivers an all-in-one smart platform enabling the delivery of tailored ad experiences that align with viewers' preferences and improve the overall TV experience. 

Both the companies are continuing their collaboration and connecting to demand sources to unlock efficiencies for buyers. Advertisers can now use Magnite’s ClearLine self-service solution to directly access and purchase premium video inventory with full transparency and control. 

“Our partnership with Magnite has been essential in delivering high-quality, seamless ad experiences to our viewers, and this next phase brings even more potential,” said Kelly McMahon, SVP of Global Operations at LG Ad Solutions. “With the deeper integration of Magnite’s ad-serving technology across our CTV footprint, we’re enhancing ad relevance even further and enriching the connection between brands and their audiences.”

“We’re excited to embark on the next phase of our relationship with LG Ad Solutions and build on the great success we’ve achieved to date,” said Mike Laband, SVP of Platform Revenue at Magnite. “The LG team has been supportive of new ideas and testing new technology which is always a huge help when it comes to bringing novel solutions to market. We look forward to continuing to grow the partnership globally and raising the bar for ad-supported video advertising.”