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Rebranding in 2025: Wins, misses & marketing lessons
Dec 19, 2025
12:30
IST
8 Min read
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How AI rewired social media in 2025
Dec 19, 2025
17:45
IST 5Min read
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Latest Stories
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Flipkart acquires majority stake in Minivet AI
Dec 19, 2025
18:52
IST 1 Min read
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Spotify India reports Rs 74.6 crore FY25 profit as AdEx falls 37% to Rs 243.23 crore
Dec 19, 2025
18:43
IST 1Min read
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News
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OpenAI launches ChatGPT app store for developers
Dec 19, 2025
15:47
IST 1 Min read
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X introduces standalone messaging app X Chat
Dec 19, 2025
11:42
IST 1Min read
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Industry Updates
Flipkart acquires majority stake in Minivet AI
Dec 19, 2025
18:52
IST 1 Min read
Spotify India reports Rs 74.6 crore FY25 profit as AdEx falls 37% to Rs 243.23 crore
Dec 19, 2025
18:43
IST 1Min read
Topical Spot
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Revisiting AIDS Awareness ads that broke stigma and started conversations
Dec 01, 2025
17:30
IST 2 Min read
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Children's Day brand campaigns that rethink modern childhood
Nov 14, 2025
15:03
IST 2Min read
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Experts Speak
Rebranding in 2025: Wins, misses & marketing lessons
Dec 19, 2025
12:30
IST 8 Min read
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What did media heads find at the end of the marketing funnel in 2025?
Dec 17, 2025
14:09
IST 5Min read
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Interviews
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Higher CPCs and media costs certainly pressured performance outcomes in 2025: Prasun Kumar
Dec 16, 2025
09:00
IST 8 Min read
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The creator economy is still far from saturation: Chatterbox’s Raj Mishra
Dec 10, 2025
11:28
IST 8Min read
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Case Studies
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Case Study: Why Tata AIA chose the Mumbai Metro to talk about health
Dec 19, 2025
11:29
IST 4 Min read
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Case Study: Zepto’s Mithai Wars turned Diwali mithai choices into an election-style contest
Dec 16, 2025
11:21
IST 5Min read
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Case Study: How Pulse turned National Candy Day into a tech-led, blow-controlled gaming experience
Dec 12, 2025
12:35
IST
4 Min read
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Case Study: How a 'fake shaadi' became Zepto’s strategy for wedding-season visibility
Dec 09, 2025
11:30
IST
4 Min read
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Case Study: How Mangaldeep’s digital Deepotsav enabled remote participation in Ayodhya’s Diwali
Nov 21, 2025
12:18
IST
5 Min read
Campaign Spot
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Spotify and Asian Paints bring I-Pop Icons Live to fans in a multi-sensory experience
Dec 17, 2025
12:13
IST 2 Min read
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WhatsApp’s latest campaign focuses on voice notes to connect with rural India
Dec 16, 2025
18:48
IST 4Min read
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Guest Post
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Winter marketing in India
Dec 15, 2025
14:01
IST 3 Min read
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How creator culture inspired the rise of short-form content in OTT
Dec 10, 2025
14:34
IST 5Min read
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Why the future of marketing belongs to creatives who think like coders
Dec 08, 2025
11:29
IST
3 Min read
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The child within the creative: Why growing up can be a creative block
Nov 28, 2025
10:00
IST
4 Min read
Samosa Snippets
How AI rewired social media in 2025
Dec 19, 2025
17:45
IST 5 Min read
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How K-pop, K-drama and ramen are shaping tourism choices in India
Dec 18, 2025
17:41
IST 5Min read
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/socialsamosa/media/media_files/2025/12/03/fi-36-2025-12-03-20-30-32.png)
Movie Marketing
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The Stranger Things marketing machine returns for one last upside down takeover
Nov 27, 2025
11:45
IST 5 Min read
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Inside Wicked: For Good’s fan-driven, collaboration-heavy marketing for the sequel
Nov 21, 2025
13:19
IST 4Min read
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