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Purpose or popularity? The battle brands face in the digital age
Nov 21, 2024 10:00 IST
3 Min read
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A feminist man: The new male privilege and how advertising can fuel this
Nov 20, 2024 10:00 IST
4Min read
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News
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Meta Fined INR 213 crore by CCI over WhatsApp privacy policy abuse
Nov 19, 2024 19:23 IST
2 Min read
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Threads tests custom feeds
Nov 18, 2024 12:49 IST
1Min read
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Meta penalised €797.72M for abusing market power with Facebook Marketplace
Nov 15, 2024 18:29 IST
2 Min read
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Industry Updates
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Prathap Suthan calls for a body to represent small agencies
Nov 19, 2024 17:42 IST
2 Min read
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Zomato announces a year long sponsorship agreement with Neeraj Goyat
Nov 19, 2024 16:21 IST
1Min read
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Topical Spot
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Brands encourage men to open up about their feelings on International Men's Day
Nov 19, 2024 19:25 IST
2 Min read
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Brands turn Monday blues into marketing gold with humor & relatability
Nov 18, 2024 11:38 IST
4Min read
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Experts Speak
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When missing out drives buying in: The rise of FOMO marketing
Nov 19, 2024 14:19 IST
8 Min read
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Are Indian ads finally redefining what it means to be a man?
Nov 18, 2024 15:38 IST
8Min read
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Interviews
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We focus on creating designs that people can connect with on a personal level: Samhita Bhatkar, Multia
Nov 19, 2024 12:00 IST
8 Min read
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Rima Kirtikar on the power of immersive experiences in real estate
Nov 13, 2024 10:00 IST
5Min read
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Bold ideas need fearless selling with deep conviction: Himanshu Saxena
Nov 07, 2024 10:00 IST
9 Min read
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Case Studies
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Case Study: How Faasos used QR codes to tap into Diwali's regifting culture with a soan papdi exchange program
Nov 15, 2024 12:55 IST
3 Min read
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Case Study: How CASA BACARDÍ blended cinema, salons & social events to engage Indian youth during Halloween
Nov 11, 2024 12:29 IST
5Min read
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Case Study: How Burger King invited customers to roast their worst coffee moments to drive engagement
Nov 08, 2024 11:46 IST
5 Min read
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Case Study: How Badshah Masala used colours, recipes & influencers to celebrate Navratri
Nov 05, 2024 10:15 IST
4 Min read
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Case Study: How Myntra FWD engaged Gen z shoppers through an influencer-led campaign
Nov 04, 2024 10:20 IST
3 Min read
Campaign Spot
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Disney’s Christmas ad spotlights an unlikely friendship between a boy and an octopus
Nov 15, 2024 19:02 IST
2 Min read
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KFC India’s campaign takes a fresh approach to showcase its offerings
Nov 12, 2024 19:34 IST
3Min read
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Guest Post
Purpose or popularity? The battle brands face in the digital age
Nov 21, 2024 10:00 IST
3 Min read
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The battle for the last mile: How brands are redefining customer experience in a D2C world
Nov 20, 2024 10:00 IST
3Min read
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A feminist man: The new male privilege and how advertising can fuel this
Nov 20, 2024 10:00 IST
4 Min read
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Samosa Snippets
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The Men’s Day campaign guide no one asked for
Nov 18, 2024 15:05 IST
6 Min read
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Paws, click, repeat: The rise of cats in moment marketing
Nov 15, 2024 17:21 IST
5Min read
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Movie Marketing
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Inside Singham Again vs. Bhool Bhulaiyaa 3's nostalgia-fueled marketing for Diwali
Nov 08, 2024 19:51 IST
6 Min read
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Emily in Paris Season 4’s marketing features fashion, partnerships, and a Roman holiday
Sep 13, 2024 20:41 IST
4Min read
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