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Women of She Directs Ads share the experiences of being an ad filmmaker
Jun 03, 2025 15:14 IST
11 Min read
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What Google I/O 2025 just told the creative industry
Jun 03, 2025 11:49 IST
3Min read
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News
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Elon Musk confirms launch of encrypted XChat
Jun 03, 2025 18:49 IST
1 Min read
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Microsoft lays off 300 more workers, follows 6,000 job cuts last month
Jun 03, 2025 17:41 IST
2Min read
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Industry Updates
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Kapture CX onboards RudraPrasad Nanjundappa as Chief Customer Officer
Jun 03, 2025 18:16 IST
2 Min read
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Initiative scures media mandate for Indoco Remedies’ oral care brand Sensodent
Jun 03, 2025 18:05 IST
1Min read
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Topical Spot
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Revisiting menstrual hygiene campaigns that challenged stigma
May 28, 2025 19:07 IST
2 Min read
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Mental health campaigns over the years that reminded us to look beyond the smile
May 22, 2025 10:00 IST
2Min read
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Experts Speak
Women of She Directs Ads share the experiences of being an ad filmmaker
Jun 03, 2025 15:14 IST
11 Min read
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The (unofficial) guide to winning a Cannes Lion
Jun 02, 2025 09:25 IST
9Min read
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Interviews
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The Pant Project’s Sukita Tapadia on why reaching the right audience is more important than going viral
Jun 02, 2025 10:00 IST
10 Min read
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Learning boundaries from French advertising culture with Youri Guerassimov
May 26, 2025 15:02 IST
7Min read
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Case Studies
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Case Study: How Taj Mahal Tea turned tea brewing into a sensory experience with an experimental musical installation
May 27, 2025 18:23 IST
4 Min read
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Case Study: How Myntra's campaign focused on simplifying festive attire choices for wedding guests
May 21, 2025 10:00 IST
5Min read
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Case Study: How Bingo! Tedhe Medhe used Bihu to roll out a festival-themed street campaign in Assam
May 14, 2025 12:28 IST
8 Min read
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Case Study: How Sunrise Spices rekindled Assam’s Bihu spirit through culture & cuisine
May 09, 2025 10:00 IST
7 Min read
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Case Study: How Tira turned auto-rickshaws into beauty hotspots for Women’s day
Apr 16, 2025 10:00 IST
5 Min read
Campaign Spot
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Airtel’s new campaign fights digital scams with a reassuring message
Jun 02, 2025 16:00 IST
4 Min read
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Tata Trusts' new campaign wants you to talk about periods like you talk about hair fall
May 30, 2025 16:59 IST
3Min read
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Guest Post
What Google I/O 2025 just told the creative industry
Jun 03, 2025 11:49 IST
3 Min read
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How India’s small towns are rewriting the rules of branding & content
May 23, 2025 10:00 IST
4Min read
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Samosa Snippets
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Anti-tobacco advertising’s long fight against smoking
Jun 02, 2025 18:10 IST
8 Min read
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Lost in (auto)translation? A creator’s guide to YouTube’s AI dubbing tool
May 27, 2025 10:00 IST
6Min read
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Movie Marketing
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How Final Destination: Bloodlines' marketing used fear to fuel its comeback
May 16, 2025 16:45 IST
3 Min read
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How HBO cultivated The White Lotus phenomenon beyond the screen
Apr 07, 2025 12:09 IST
6Min read
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