Advertisment

News

23w News

Threads launches mobile analytics for real-time performance tracking

By Social Samosa
Oct 29, 2024 13:15 IST 1 Min read
21 News

Meta is working on an independent AI search engine

By Social Samosa
Oct 29, 2024 13:12 IST 2Min read
123 News
Bombay HC directs state to form committee to prevent misuse of public funds on govt Ads
By Social Samosa
Oct 28, 2024 17:52 IST 2 Min read
s News
Instagram reduces video quality on clips with low engagement
By Social Samosa
Oct 28, 2024 13:17 IST 3 Min read
122 News
Meta’s AI podcast generation feature NotebookLlama debuts with room to improve
By Social Samosa
Oct 28, 2024 12:23 IST 1 Min read

Industry Updates

Ayushmann Khurrana. Industry Updates

Birla Brainiacs announces Ayushmann Khurrana as its brand ambassador

By Social Samosa
Oct 29, 2024 12:49 IST 2 Min read
12 Industry Updates

KlugKlug appoints Shuchi Sethi as Country Manager for India

By Social Samosa
Oct 28, 2024 19:19 IST 2Min read
2 Industry Updates
Manish Dubey elevated to Chief Business Officer at Fevicol
By Social Samosa
Oct 28, 2024 17:58 IST 1 Min read
12 Industry Updates
Rohan Tambyrajah appointed PHD's First Global Chief Experience Officer
By Social Samosa
Oct 28, 2024 17:56 IST 1 Min read
12 Industry Updates
Divyesh Gurlani elevated to Senior VP & Business Head of APEX India at Publicis Groupe
By Social Samosa
Oct 28, 2024 17:54 IST 1 Min read

Topical Spot

q23 Topical Spot

A look back at 'spooktacular' Halloween campaigns

By Joe Sinha
Oct 29, 2024 11:12 IST 2 Min read
123 Topical Spot

How brands 'Dil-luminatified' their marketing for Diljit's concert

By Joe Sinha
Oct 28, 2024 17:22 IST 3Min read
12342 Topical Spot
Situationships to fast deliveries, how brands celebrated Karwa Chauth 2024
By Joe Sinha
Oct 21, 2024 18:57 IST 2 Min read
breast cancer awareness Topical Spot
How brands have campaigned for breast cancer awareness over the years
By Joe Sinha
Oct 17, 2024 18:53 IST 2 Min read
123 Topical Spot
How brands leveraged experiential marketing for Navratri & Durga Pujo
By Joe Sinha
Oct 14, 2024 19:31 IST 3 Min read

Experts Speak

jewellery brands festive marketing Experts Speak

Jewellery brands shift marketing gears for Dhanteras and Diwali as gold hits record prices

By Shamita Islur
Oct 29, 2024 10:00 IST 6 Min read
Diwali ads are evolving Experts Speak

How Diwali ads are evolving to reflect modern values

By Sneha Medda
Oct 28, 2024 10:01 IST 5Min read
uub Experts Speak
Popular Diwali campaigns that have captured the hearts of industry experts
By Harshal Thakur
Oct 28, 2024 10:00 IST 8 Min read
Inside an ad agency Experts Speak
What happens inside an ad agency during its busiest period?
By Pranali Tawte
Oct 25, 2024 14:49 IST 7 Min read
personalisation in marketing Experts Speak
How far has AI pushed personalisation in marketing?
By Shamita Islur
Oct 24, 2024 13:55 IST 6 Min read

Interviews

iQOO’s Nipun Marya Interviews

Gen Z disengages if content feels too branded or like an ad: iQOO’s Nipun Marya

By Shamita Islur
Oct 18, 2024 10:01 IST 10 Min read
Sahil Shah dentsu Interviews

Innovation is key to thriving; survival is relatively easy: Sahil Shah

By Sneha Medda
Oct 15, 2024 15:14 IST 5Min read
ks Interviews
Ask for opportunities, promotions, and raises: Krithika Sriram to young women in the industry
By Harshal Thakur
Oct 10, 2024 14:44 IST 7 Min read
Ashima Mehra Interviews
Stay curious, hungry and fearless: Ashima Mehra, FCB India
By Karuna Sharma
Oct 01, 2024 15:35 IST 9 Min read
Vineet Bajpai, Magnon Group Interviews
AI tools can't replace human touch, clients still need agency expertise: Vineet Bajpai, Magnon Group
By Shamita Islur
Sep 27, 2024 13:14 IST 13 Min read

Case Studies

Zepto's festive campaign Case Studies

Case Study: How Zepto's festive campaign used AI to give Soan Papdi an image makeover

By Social Samosa
Oct 28, 2024 15:14 IST 3 Min read
Goibibo 15 anniversary Case Studies

Case Study: Here's how Goibibo blended humour, influencers & flash sales to celebrate its 15th anniversary

By Social Samosa
Oct 21, 2024 10:00 IST 7Min read
123 Case Studies
Case Study: How FNP’s storytelling during Raksha Bandhan led to an organic surge in brand search volumes
By Social Samosa
Oct 11, 2024 10:00 IST 3 Min read
11 Case Studies
Case Study: When Swiggy Instamart delivered keys in Bengaluru to Godrej Properties' Greenverse
By Social Samosa
Sep 30, 2024 13:08 IST 4 Min read
1 Case Studies
Case Study: How Neeman’s hacked phone algorithms using micro-influencers to increase brand awareness
By Social Samosa
Sep 26, 2024 16:58 IST 4 Min read

Campaign Spot

39000 Campaign Spot

Anurag Kashyap signs up for guerilla marketing with Rebound

By Social Samosa
Oct 28, 2024 12:13 IST 2 Min read
SkipTheDishes’ new ad Campaign Spot

Jon Hamm wants you to skip the inconveniences in SkipTheDishes’ new ad

By Shamita Islur
Oct 23, 2024 17:23 IST 2Min read
33500 Campaign Spot
CDSL IPF tackles fraud and scam prevention through its latest #SlamTheScams digital awareness campaign
By Social Samosa
Oct 22, 2024 16:25 IST 3 Min read
291 Campaign Spot
Hilary Rhoda’s latest campaign honours true beauty that comes from within
By Social Samosa
Oct 19, 2024 13:11 IST 3 Min read
fi 100 Campaign Spot
vivo’s Diwali campaign is a heartfelt reminder of the bonds that truly matter
By Social Samosa
Oct 17, 2024 12:00 IST 3 Min read

Guest Post

Festive Shopping Guest Post

How brands can use AR and VR to create immersive festive shopping experiences

By Social Samosa
Oct 29, 2024 10:00 IST 4 Min read
Diwali ads. Guest Post

What’s missing in Diwali ads: Let’s talk about it

By Social Samosa
Oct 29, 2024 10:00 IST 4Min read
ss Guest Post
Why Gen Z should consider brand reputation management?
By Social Samosa
Oct 25, 2024 15:58 IST 4 Min read
influencer marketing festive Guest Post
Maximizing brand impact: How influencer marketing drives consumer engagement during the festive season
By Social Samosa
Oct 23, 2024 10:01 IST 4 Min read
Debosmita Majumder Guest Post
Navigating the digital divide: A strategic imperative for modern-day brands
By Social Samosa
Oct 22, 2024 14:19 IST 4 Min read

Samosa Snippets

123 Samosa Snippets

Delhi techie snags JioHotstar domain; sparks legal drama with Reliance

By Joe Sinha
Oct 25, 2024 15:21 IST 8 Min read
3 Samosa Snippets

Dressing up Diwali: How Apparel brands have celebrated Diwali over the years

By Joe Sinha
Oct 24, 2024 20:18 IST 6Min read
Sabhyata's social media approach Social Media Strategy
Where culture meets modernity: Sabhyata’s creative social media approach
By Sneha Medda
Oct 24, 2024 10:00 IST 6 Min read
123 Samosa Snippets
How tech brands have celebrated Diwali over the years
By Joe Sinha
Oct 23, 2024 19:06 IST 9 Min read
Crumble Pakistan’s Instagram Social Media Strategy
Crumble Pakistan’s Instagram feels chaotic, and it totally works
By Sneha Medda
Oct 17, 2024 11:46 IST 5 Min read

Movie Marketing

Emily in Paris Movie Marketing

Emily in Paris Season 4’s marketing features fashion, partnerships, and a Roman holiday

By Harshal Thakur
Sep 13, 2024 20:41 IST 4 Min read
fefe Movie Marketing

GOAT’s marketing efforts rely on Vijay’s popularity and the genre’s mass-y appeal

By Harshal Thakur
Sep 06, 2024 18:39 IST 4Min read
fcefc Movie Marketing
Call Me Bae’s marketing traces Mumbai through Bae’s lens
By Harshal Thakur
Sep 05, 2024 17:04 IST 4 Min read
OUIGXD Movie Marketing
Stree 2 promotions invoke old spells from the marketing playbook
By Harshal Thakur
Aug 14, 2024 17:48 IST 3 Min read
Bad Newz Movie Marketing
Bad Newz banks on Tauba Tauba and trending reels for its marketing
By Pranali Tawte
Jul 19, 2024 20:05 IST 5 Min read