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/socialsamosa/media/media_files/2025/08/08/pelki-tshering-2025-08-08-11-18-54.jpg)
Tanishq’s marketing chief on crafting heartfelt festive ads
Aug 08, 2025
12:51
IST
5 Min read
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What’s new? A question that drives Hocco’s marketing strategy
Aug 08, 2025
15:07
IST
8Min read
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/socialsamosa/media/media_files/2025/08/04/am-job-trends-2025-08-04-12-50-51.jpg)
News
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Elon Musk to introduce ads in Grok's responses
Aug 08, 2025
12:21
IST
1 Min read
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OpenAI launches ChatGPT-5
Aug 08, 2025
11:32
IST
1Min read
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Instagram rolls out reposts, interactive map, & social reels discovery tools
Aug 07, 2025
11:37
IST
2 Min read
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Instagram details new performance metrics, including audience growth insights
Aug 05, 2025
10:35
IST
2 Min read
Industry Updates
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Food & beverage leads with 22% share as India’s TV ads dip 10%: TAM report
Aug 08, 2025
19:26
IST
2 Min read
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MP Morgan appoints Nikhil Singhal as Global Strategic Media Advisor
Aug 08, 2025
19:19
IST
1Min read
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/socialsamosa/media/media_files/2025/08/08/45-1-2025-08-08-15-24-03.jpg)
65% of GenZ encounter news incidentally while scrolling online: Report
Aug 08, 2025
17:22
IST
2 Min read
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Topical Spot
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Raksha Bandhan campaigns that celebrate siblings' bitter-sweet bonds
Aug 08, 2025
19:13
IST
1 Min read
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Friendship day brand creatives tap into nostalgia, humour, and heart
Aug 04, 2025
18:00
IST
2Min read
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Pride 2025 campaigns spotlight real relationships & acts of support
Jun 26, 2025
19:02
IST
2 Min read
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Experts Speak
/socialsamosa/media/media_files/2025/08/06/frozen-food-brands-monsoon-marketing-2025-08-06-18-40-58.jpg)
Frozen food brands turn monsoon cravings into instant indulgence with Qcom & nostalgia marketing
Aug 07, 2025
17:50
IST
8 Min read
/socialsamosa/media/media_files/2025/08/06/festive-campaigns-timing-2025-08-06-15-47-56.jpg)
Can festive campaign timing make or break your ROI?
Aug 06, 2025
13:59
IST
5Min read
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Interviews
What’s new? A question that drives Hocco’s marketing strategy
Aug 08, 2025
15:07
IST
8 Min read
/socialsamosa/media/media_files/2025/08/06/15-2x-2025-08-06-15-15-49.jpg)
Curry Nation’s Priti Nair and Nagessh Pannaswami on building a culture-led agency
Aug 06, 2025
10:00
IST
4Min read
/socialsamosa/media/media_files/2025/07/30/durgesh-kaushik-on-reddit-ad-strategy-2025-07-30-12-36-02.jpg)
/socialsamosa/media/media_files/2025/07/22/nagessh-pannaswami-2025-07-22-10-55-28.png)
Belief builds brands: Nagessh Pannaswami on why SMEs struggle to scale
Jul 22, 2025
12:49
IST
6 Min read
/socialsamosa/media/media_files/2025/07/17/73-2-2025-07-17-18-18-07.jpg)
Templating isn’t the enemy; mindless execution is: Kunel Gaur of Animal
Jul 18, 2025
16:20
IST
13 Min read
Case Studies
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Case Study: How Maaza used AI & animation to turn small wins into emotional rituals
Aug 06, 2025
19:46
IST
4 Min read
/socialsamosa/media/media_files/2025/07/28/awl-agri-business-rath-yatra-campaign-2025-07-28-18-12-21.jpg)
Case Study: How Fortune used MR and VR to turn bhog-making into a multi-sensory devotional experience
Jul 28, 2025
18:40
IST
5Min read
/socialsamosa/media/media_files/2025/07/24/zoff-foods-converted-a-viral-turmeric-trend-into-a-ugc-campaign-2025-07-24-12-27-43.png)
Case Study: Here's how ZOFF Foods converted a viral turmeric trend into a UGC campaign
Jul 24, 2025
12:29
IST
4 Min read
/socialsamosa/media/media_files/2025/07/17/untitled-design-2025-07-17-16-31-12.png)
How KEF used real stories to turn a scholarship into a ‘Golden Ticket’ for underserved students
Jul 17, 2025
16:34
IST
4 Min read
/socialsamosa/media/media_files/2025/07/08/shaadicom-ice-sculpture-2025-07-08-14-55-28.png)
Case Study: How Shaadi.com used an ice sculpture to reach matchmaking-sceptical youth
Jul 08, 2025
15:08
IST
3 Min read
Campaign Spot
/socialsamosa/media/media_files/2025/08/07/biswa-vijay-ad-2025-08-07-12-53-39.png)
Vijay Sales' new ad flips Biswa Kalyan Rath’s old joke into a shopping spree
Aug 07, 2025
13:00
IST
2 Min read
/socialsamosa/media/media_files/2025/08/06/dv-2025-08-06-19-28-30.png)
Google's campaign pairs Dr. Dre’s beats with a dig at Apple’s AI rollout
Aug 06, 2025
19:32
IST
1Min read
/socialsamosa/media/media_files/2025/08/06/3590-2025-08-06-16-55-05.jpg)
/socialsamosa/media/media_files/2025/07/21/untitled-design-2025-07-21-17-14-31.png)
/socialsamosa/media/media_files/2025/07/17/789-2025-07-17-17-37-47.jpg)
Guest Post
/socialsamosa/media/media_files/2025/08/05/32-2d-2025-08-05-12-32-54.jpg)
Marketing mortality: Walking the line between emotion & ethics
Aug 04, 2025
11:18
IST
3 Min read
/socialsamosa/media/media_files/2025/07/30/santosh-shukla-2025-07-30-11-10-54.jpg)
How AI & tech are helping brands refine user engagement
Jul 30, 2025
11:16
IST
4Min read
/socialsamosa/media/media_files/2025/07/29/krisneil-peres-2025-07-29-14-27-29.jpg)
/socialsamosa/media/media_files/2025/07/25/15-2-2025-07-25-16-41-10.jpg)
/socialsamosa/media/media_files/2025/07/15/uday-kumar-haliga-2025-07-15-18-43-53.jpg)
How AI is transforming the ad tech stack & revolutionising digital advertising
Jul 16, 2025
11:02
IST
7 Min read
Samosa Snippets
/socialsamosa/media/media_files/2025/08/04/am-job-trends-2025-08-04-12-50-51.jpg)
Entry-level hiring jumps in A&M by 43%
Aug 04, 2025
12:51
IST
2 Min read
/socialsamosa/media/media_files/2025/08/02/harshad-and-kainaz-2025-08-02-13-17-13.png)
I'm chai & she's coffee: How Harshad and Kainaz became each other's constant
Aug 02, 2025
18:34
IST
9Min read
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/socialsamosa/media/media_files/2025/07/24/rajah-chaudhry-2025-07-24-17-55-37.jpg)
/socialsamosa/media/media_files/2025/07/22/women-footballers-brand-value-2025-07-22-13-19-29.png)
Movie Marketing
/socialsamosa/media/media_files/2025/07/21/rihanna-smurfs-2025-07-21-10-36-08.png)
Rihanna is Smurfs' queen card in all-ages marketing play
Jul 21, 2025
10:36
IST
6 Min read
/socialsamosa/media/media_files/2025/07/14/superman-gen-z-focused-marketing-2025-07-14-12-23-24.jpg)
Inside Superman’s Gen Z-focused marketing push
Jul 14, 2025
12:23
IST
8Min read
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