News

123 News

European Commission rules X doesn't meet DMA's ‘Gatekeeper’ criteria

By Social Samosa
Oct 17, 2024 13:12 IST 2 Min read
123 News

Instagram tests Social Library for easy access to shared posts

By Social Samosa
Oct 17, 2024 13:01 IST 1Min read
12 News
YouTube unveils C2PA tags to counter AI & altered content
By Social Samosa
Oct 17, 2024 12:38 IST 2 Min read
123 News
Google revamps shopping experience with AI powered features
By Social Samosa
Oct 16, 2024 15:00 IST 2 Min read
288 News
YouTube tests AI-powered reply suggestions for creators
By Social Samosa
Oct 16, 2024 14:45 IST 2 Min read

Industry Updates

123 Industry Updates

Ajaz Ahmed resigns as CEO of AKQA Group after 30 Years

By Social Samosa
Oct 17, 2024 19:13 IST 2 Min read
12 Industry Updates

Pokemon GO announces Riteish & Genelia Deshmukh as brand ambassadors

By Social Samosa
Oct 17, 2024 18:43 IST 2Min read
123 Industry Updates
Vertoz strengthens it leadership team with key appointments
By Social Samosa
Oct 17, 2024 15:49 IST 2 Min read
23456 Industry Updates
Team Pumpkin bags marketing mandate for SKG Investments & Advisory
By Social Samosa
Oct 17, 2024 15:13 IST 1 Min read
123 Industry Updates
Interactive Avenues bags social media mandate for Home Centre
By Social Samosa
Oct 17, 2024 14:58 IST 1 Min read

Topical Spot

breast cancer awareness Topical Spot

How brands have campaigned for breast cancer awareness over the years

By Joe Sinha
Oct 17, 2024 18:53 IST 2 Min read
123 Topical Spot

How brands leveraged experiential marketing for Navratri & Durga Pujo

By Joe Sinha
Oct 14, 2024 19:31 IST 3Min read
ubg Topical Spot
Navratri to Durga Puja: How brands are celebrating the 9 days
By Joe Sinha
Oct 11, 2024 19:19 IST 2 Min read
1 Topical Spot
How brands wove storytelling & humor to bring Navratri campaigns to life
By Joe Sinha
Oct 04, 2024 19:02 IST 3 Min read
11 Topical Spot
Brands take the meme-route to celebrate Gandhi Jayanti 2024
By Social Samosa
Oct 03, 2024 19:51 IST 2 Min read

Experts Speak

influencer marketing during festivities Experts Speak

How influencer marketing during festivities is shaping consumer purchases

By Shamita Islur
Oct 17, 2024 10:54 IST 7 Min read
cscs Experts Speak

Festive boom and e-commerce’s continued reign in India

By Harshal Thakur
Oct 15, 2024 10:01 IST 8Min read
charm to advertising Experts Speak
Bringing back the golden era of advertising
By Pranali Tawte
Oct 14, 2024 16:01 IST 7 Min read
Colour purple Experts Speak
Understanding Navratri colours: The regal charm of purple
By Pranali Tawte
Oct 11, 2024 16:18 IST 4 Min read
automobile industry driving festive cheer Experts Speak
How the automobile industry is driving festive cheer in 2024
By Shamita Islur
Oct 11, 2024 13:09 IST 6 Min read

Interviews

Sahil Shah dentsu Interviews

Innovation is key to thriving; survival is relatively easy: Sahil Shah

By Sneha Medda
Oct 15, 2024 15:14 IST 5 Min read
ks Interviews

Ask for opportunities, promotions, and raises: Krithika Sriram to young women in the industry

By Harshal Thakur
Oct 10, 2024 14:44 IST 7Min read
Ashima Mehra Interviews
Stay curious, hungry and fearless: Ashima Mehra, FCB India
By Karuna Sharma
Oct 01, 2024 15:35 IST 9 Min read
Vineet Bajpai, Magnon Group Interviews
AI tools can't replace human touch, clients still need agency expertise: Vineet Bajpai, Magnon Group
By Shamita Islur
Sep 27, 2024 13:14 IST 13 Min read
Amit Thaker. Interviews
Amit Thaker of Interactive Avenues on adapting to new media consumption trends
By Social Samosa
Sep 20, 2024 17:36 IST 4 Min read

Case Studies

123 Case Studies

Case Study: How FNP’s storytelling during Raksha Bandhan led to an organic surge in brand search volumes

By Social Samosa
Oct 11, 2024 10:00 IST 3 Min read
11 Case Studies

Case Study: When Swiggy Instamart delivered keys in Bengaluru to Godrej Properties' Greenverse

By Social Samosa
Sep 30, 2024 13:08 IST 4Min read
1 Case Studies
Case Study: How Neeman’s hacked phone algorithms using micro-influencers to increase brand awareness
By Social Samosa
Sep 26, 2024 16:58 IST 4 Min read
1111 Case Studies
Case Study: Learning a lesson in meme marketing with Unstop & Flipkart GRiD
By Social Samosa
Sep 16, 2024 12:52 IST 4 Min read
rakhi Case Studies
Case Study: How EatSure's campaign celebrating delivery partners as brothers on Raksha Bandhan got 1 Mn impressions
By Social Samosa
Sep 02, 2024 11:05 IST 4 Min read

Campaign Spot

fi 100 Campaign Spot

vivo’s Diwali campaign is a heartfelt reminder of the bonds that truly matter

By Social Samosa
Oct 17, 2024 12:00 IST 3 Min read
123 Campaign Spot

Meesho's new campaign takes over Paytm's soundbox

By Social Samosa
Oct 16, 2024 18:23 IST 2Min read
13000 Campaign Spot
This new campaign shows why your SIP deserves a promotion
By Social Samosa
Oct 11, 2024 14:53 IST 3 Min read
159 Campaign Spot
Aditya Birla Group’s latest campaign honours Gandhi’s legacy through Instruments of Change
By Social Samosa
Oct 09, 2024 16:55 IST 3 Min read
fwef Campaign Spot
Bhuvan Bam’s Vasya comically meets Sidhu, Kusha Kapila, Poonam Pandey in new ad film
By Harshal Thakur
Oct 04, 2024 19:59 IST 2 Min read

Guest Post

f33e Guest Post

The 5 Ps of Piggyback as a model for effective festive marketing

By Social Samosa
Oct 16, 2024 12:37 IST 6 Min read
ICC Women’s T20 World Cup Guest Post

How the ICC Women’s T20 World Cup is changing sponsorship dynamics

By Social Samosa
Oct 14, 2024 10:00 IST 5Min read
festive season Guest Post
Enhancing online and offline shopping during the festive season
By Social Samosa
Oct 03, 2024 11:45 IST 4 Min read
Experiential Marketing Guest Post
Achieving festive success with experiential marketing in a digital world
By Social Samosa
Oct 01, 2024 11:45 IST 3 Min read
audio marketing festive season Guest Post
Unlocking the potential of audio marketing during India's festive season
By Social Samosa
Sep 26, 2024 14:24 IST 4 Min read

Samosa Snippets

Crumble Pakistan’s Instagram Social Media Strategy

Crumble Pakistan’s Instagram feels chaotic, and it totally works

By Sneha Medda
Oct 17, 2024 11:46 IST 5 Min read
123 Samosa Snippets

Mountain Dew's rebranding: From bold redesigns to a nostalgic 2025 refresh

By Joe Sinha
Oct 11, 2024 18:39 IST 3Min read
role of Pink in marketing Experts Speak
Understanding Navratri colours: The versatile role of Pink in marketing
By Shamita Islur
Oct 10, 2024 14:43 IST 6 Min read
123 Samosa Snippets
Adieu, Ratan: The Titan who soared high & cared deeply
By Joe Sinha
Oct 10, 2024 12:10 IST 5 Min read
cbhc Experts Speak
Understanding Navratri colours: Blue’s comforting effect on consumer psyche
By Harshal Thakur
Oct 09, 2024 13:36 IST 7 Min read

Movie Marketing

Emily in Paris Movie Marketing

Emily in Paris Season 4’s marketing features fashion, partnerships, and a Roman holiday

By Harshal Thakur
Sep 13, 2024 20:41 IST 4 Min read
fefe Movie Marketing

GOAT’s marketing efforts rely on Vijay’s popularity and the genre’s mass-y appeal

By Harshal Thakur
Sep 06, 2024 18:39 IST 4Min read
fcefc Movie Marketing
Call Me Bae’s marketing traces Mumbai through Bae’s lens
By Harshal Thakur
Sep 05, 2024 17:04 IST 4 Min read
OUIGXD Movie Marketing
Stree 2 promotions invoke old spells from the marketing playbook
By Harshal Thakur
Aug 14, 2024 17:48 IST 3 Min read
Bad Newz Movie Marketing
Bad Newz banks on Tauba Tauba and trending reels for its marketing
By Pranali Tawte
Jul 19, 2024 20:05 IST 5 Min read