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How Deepavali at dawn shapes Southern India’s marketing
Oct 17, 2025
09:00
IST
8 Min read
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Why homecoming is at the heart of North Indian Diwali campaigns
Oct 16, 2025
16:42
IST 7Min read
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BIBA allocates its highest visibility and 40-45% of spends to festive months
Oct 17, 2025
12:42
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7 Min read
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Latest Stories
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Ad Spot: The Ordinary, Hatch, Squarespace & more
Oct 18, 2025
13:56
IST 2 Min read
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FSSAI bans use of 'ORS' brand name on non-compliant health drinks
Oct 17, 2025
16:57
IST 2Min read
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India’s e-commerce orders up 24%, Qcom jumps 120% during 2025 Diwali: Report
Oct 17, 2025
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BIBA allocates its highest visibility and 40-45% of spends to festive months
Oct 17, 2025
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News
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Google tests cross location posts on business profile
Oct 17, 2025
11:24
IST 1 Min read
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Meta enables brand safety verification for ads on Threads
Oct 17, 2025
11:14
IST 2Min read
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Meta partners with Arm to optimise AI infrastructure and softwares
Oct 16, 2025
11:58
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2 Min read
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Industry Updates
FSSAI bans use of 'ORS' brand name on non-compliant health drinks
Oct 17, 2025
16:57
IST 2 Min read
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Swa Diamonds names Preity G Zinta as brand ambassador
Oct 16, 2025
18:31
IST 1Min read
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Topical Spot
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50 Diwali campaigns celebrating the spirit of the festival
Oct 17, 2025
16:19
IST 3 Min read
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Memorable Diwali campaigns that redefined the festive narrative
Oct 15, 2025
18:01
IST 2Min read
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Experts Speak
How Deepavali at dawn shapes Southern India’s marketing
Oct 17, 2025
09:00
IST 8 Min read
Why homecoming is at the heart of North Indian Diwali campaigns
Oct 16, 2025
16:42
IST 7Min read
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Interviews
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BIBA allocates its highest visibility and 40-45% of spends to festive months
Oct 17, 2025
12:42
IST 7 Min read
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Renault India allocates over half its marketing budget to digital, says Francisco Hidalgo
Oct 15, 2025
13:05
IST 12Min read
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You can’t grow categories without emotion: Mars Petcare’s Ayesha Huda
Oct 06, 2025
09:00
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5 Min read
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Lessons in creativity and brand-building from Hyper Connect’s Kiran Khadke
Oct 03, 2025
11:12
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7 Min read
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Case Studies
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Case Study: How Parle-G celebrated Durga Puja by honouring Bengal’s artistic soul
Oct 17, 2025
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IST 4 Min read
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Case Study: How Mangaldeep used a sensory tunnel to make a traditional ritual relevant for a new generation
Oct 16, 2025
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IST 5Min read
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Case Study: How Campa used immersive tech to cut through Kolkata's festive ad clutter
Oct 15, 2025
09:00
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3 Min read
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Case Study: How ICICI Lombard turned a metro station into a mixed reality Ganesh Chaturthi experience
Oct 08, 2025
10:00
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4 Min read
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Case Study: How Bingo! Tedhe Medhe used a viral reel and memes to capture youth culture online
Oct 06, 2025
15:57
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Campaign Spot
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Tanmay Bhat & Rohan Joshi reunite for Noice’s chaotic Diwali ad
Oct 15, 2025
13:47
IST 3 Min read
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Seagram’s 100 Pipers Travel Gear amplifies its ‘Be Remembered for Good’ philosophy by spotlighting real changemakers
Oct 14, 2025
12:55
IST 2Min read
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Guest Post
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India’s festive season: The ultimate brand stress test
Oct 17, 2025
09:00
IST 4 Min read
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Diwali on the screen: How television is still the beating heart of festive marketing
Oct 17, 2025
09:00
IST 4Min read
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Influencer marketing in 2025: How creators are shaping the festive season
Oct 14, 2025
10:00
IST
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Samosa Snippets
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How brands turn the homecoming emotion into Diwali marketing gold
Oct 16, 2025
18:33
IST 4 Min read
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How Kerala Tourism markets peace through every travel experience
Oct 14, 2025
18:49
IST 4Min read
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Movie Marketing
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When brand collabs became the selling point for Aryan Khan’s 'The Ba***ds of Bollywood'
Sep 25, 2025
18:58
IST 4 Min read
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Demon Slayer Infinity Castle rides on the power of fandom as its marketing engine
Sep 23, 2025
13:15
IST 7Min read
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