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Himalaya pivots to direct communication to engage next-gen consumers
Aug 29, 2025
09:00
IST
4 Min read
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How startup thinking is reshaping ad agencies
Aug 29, 2025
09:00
IST 7Min read
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Taylor Swift's engagement news turns brands into Swifties overnight
Aug 29, 2025
15:23
IST
2 Min read
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News
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Instagram tests Picture-in-Picture feature for Reels
Aug 29, 2025
12:02
IST 1 Min read
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Snapchat introduces new advertising tools for app marketers
Aug 29, 2025
11:21
IST 2Min read
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Musk’s X and xAI sues Apple, OpenAI over alleged antitrust violations
Aug 26, 2025
11:48
IST
2 Min read
Industry Updates
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Campus Activewear names Kriti Sanon as the face of its women’s category
Aug 29, 2025
16:49
IST 1 Min read
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Reliance launches AI unit, Google and Meta join as strategic partners
Aug 29, 2025
16:16
IST 2Min read
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Topical Spot
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Taylor Swift's engagement news turns brands into Swifties overnight
Aug 29, 2025
15:23
IST 2 Min read
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Onam 2025 campaigns: How brands are telling stories of tradition and togetherness
Aug 28, 2025
12:51
IST 2Min read
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Experts Speak
How startup thinking is reshaping ad agencies
Aug 29, 2025
09:00
IST 7 Min read
/socialsamosa/media/media_files/2025/08/26/ooh-playbook-for-ganesh-chaturthi-2025-08-26-19-17-29.jpg)
The evolving OOH playbook for Ganesh Chaturthi 2025 amid rules and new tech
Aug 28, 2025
09:00
IST 5Min read
Interviews
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People-centric & culturally rooted: Vikas Nair on the future of real estate marketing
Aug 28, 2025
09:08
IST 7 Min read
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Festive spikes push influencer marketing’s share in our media mix: Milkmaid’s Manav Sahni
Aug 22, 2025
09:00
IST 8Min read
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Udit Malhotra on how MG Motor is tapping festive peaks to accelerate EV adoption
Aug 21, 2025
09:00
IST
7 Min read
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Dave & Buster's eyes to open 15 stores across the country in 5-7 years
Aug 14, 2025
16:06
IST
7 Min read
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Case Studies
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Case Study: How Agoda turned trip planning into an AI-powered experience with Ayushmann Khurrana
Aug 21, 2025
12:36
IST 4 Min read
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Case Study: How Sunfeast combined festival participation with a functional activation in Puri
Aug 18, 2025
14:42
IST 6Min read
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Case Study: How Maaza used AI & animation to turn small wins into emotional rituals
Aug 06, 2025
19:46
IST
4 Min read
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Case Study: How Fortune used MR and VR to turn bhog-making into a multi-sensory devotional experience
Jul 28, 2025
18:40
IST
5 Min read
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Case Study: Here's how ZOFF Foods converted a viral turmeric trend into a UGC campaign
Jul 24, 2025
12:29
IST
4 Min read
Campaign Spot
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TransUnion CIBIL’s campaign brings Amar Chitra Katha characters into finance education
Aug 26, 2025
15:36
IST 3 Min read
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Airbnb Originals launches in India with Ananya Panday’s Style Edit
Aug 21, 2025
17:51
IST 2Min read
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/socialsamosa/media/media_files/2025/08/07/biswa-vijay-ad-2025-08-07-12-53-39.png)
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Guest Post
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Negotiating with giants: Inside the business of OTT content deals
Aug 28, 2025
14:01
IST 3 Min read
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Bus Stations as the beating heart of 360-degree rural marketing, this Ganesh Chaturthi
Aug 26, 2025
10:00
IST 3Min read
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/socialsamosa/media/media_files/2025/08/22/23-5-2025-08-22-12-39-12.jpg)
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Fake followers are rising, can influencer marketing still be trusted?
Aug 20, 2025
10:00
IST
4 Min read
Samosa Snippets
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J7 calls it ‘a merger of equals’ as it sets sights on 25% growth
Aug 29, 2025
09:00
IST 6 Min read
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Instagram’s new engagement tools explained
Aug 28, 2025
18:00
IST 3Min read
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Hailey Bieber’s social media blueprint that made Rhode a billion-dollar brand
Aug 19, 2025
14:23
IST
5 Min read
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Movie Marketing
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Netflix leans into Ortega’s deadpan chaos for Wednesday S2 marketing
Aug 11, 2025
11:49
IST 5 Min read
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Rihanna is Smurfs' queen card in all-ages marketing play
Jul 21, 2025
10:36
IST 6Min read
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