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Festive boom and e-commerce’s continued reign in India
Oct 15, 2024 10:01 IST
8 Min read
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Innovation is key to thriving; survival is relatively easy: Sahil Shah
Oct 15, 2024 15:14 IST
5Min read
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How the ICC Women’s T20 World Cup is changing sponsorship dynamics
Oct 14, 2024 10:00 IST
5 Min read
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Social Samosa 30 Under 30 Class of 2024: Meet the bright and young influential professionals
Oct 01, 2024 14:06 IST
2 Min read
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News
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YouTube expands AI audio generation tool to all U.S. creators
Oct 15, 2024 13:03 IST
2 Min read
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Microsoft's VP of GenAI research Sebastien Bubeck joins OpenAI
Oct 15, 2024 12:46 IST
1Min read
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Industry Updates
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GroupM unveils 'Top 100 Digital Stars of 2024' in partnership with Forbes India
Oct 15, 2024 16:47 IST
3 Min read
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C Com Digital wins HealZen's digital marketing & creative mandate
Oct 15, 2024 15:20 IST
1Min read
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Topical Spot
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How brands leveraged experiential marketing for Navratri & Durga Pujo
Oct 14, 2024 19:31 IST
3 Min read
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Navratri to Durga Puja: How brands are celebrating the 9 days
Oct 11, 2024 19:19 IST
2Min read
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Experts Speak
Festive boom and e-commerce’s continued reign in India
Oct 15, 2024 10:01 IST
8 Min read
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Bringing back the golden era of advertising
Oct 14, 2024 16:01 IST
7Min read
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Interviews
Innovation is key to thriving; survival is relatively easy: Sahil Shah
Oct 15, 2024 15:14 IST
5 Min read
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Ask for opportunities, promotions, and raises: Krithika Sriram to young women in the industry
Oct 10, 2024 14:44 IST
7Min read
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Amit Thaker of Interactive Avenues on adapting to new media consumption trends
Sep 20, 2024 17:36 IST
4 Min read
Case Studies
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Case Study: How FNP’s storytelling during Raksha Bandhan led to an organic surge in brand search volumes
Oct 11, 2024 10:00 IST
3 Min read
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Case Study: When Swiggy Instamart delivered keys in Bengaluru to Godrej Properties' Greenverse
Sep 30, 2024 13:08 IST
4Min read
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Case Study: How Neeman’s hacked phone algorithms using micro-influencers to increase brand awareness
Sep 26, 2024 16:58 IST
4 Min read
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Case Study: Learning a lesson in meme marketing with Unstop & Flipkart GRiD
Sep 16, 2024 12:52 IST
4 Min read
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Case Study: How EatSure's campaign celebrating delivery partners as brothers on Raksha Bandhan got 1 Mn impressions
Sep 02, 2024 11:05 IST
4 Min read
Campaign Spot
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This new campaign shows why your SIP deserves a promotion
Oct 11, 2024 14:53 IST
3 Min read
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Aditya Birla Group’s latest campaign honours Gandhi’s legacy through Instruments of Change
Oct 09, 2024 16:55 IST
3Min read
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Guest Post
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How the ICC Women’s T20 World Cup is changing sponsorship dynamics
Oct 14, 2024 10:00 IST
5 Min read
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Enhancing online and offline shopping during the festive season
Oct 03, 2024 11:45 IST
4Min read
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Achieving festive success with experiential marketing in a digital world
Oct 01, 2024 11:45 IST
3 Min read
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Unlocking the potential of audio marketing during India's festive season
Sep 26, 2024 14:24 IST
4 Min read
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Diversity and inclusion in influencer marketing this festive season
Sep 25, 2024 12:39 IST
3 Min read
Samosa Snippets
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Mountain Dew's rebranding: From bold redesigns to a nostalgic 2025 refresh
Oct 11, 2024 18:39 IST
3 Min read
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Understanding Navratri colours: The versatile role of Pink in marketing
Oct 10, 2024 14:43 IST
6Min read
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Movie Marketing
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Emily in Paris Season 4’s marketing features fashion, partnerships, and a Roman holiday
Sep 13, 2024 20:41 IST
4 Min read
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GOAT’s marketing efforts rely on Vijay’s popularity and the genre’s mass-y appeal
Sep 06, 2024 18:39 IST
4Min read
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