/socialsamosa/media/agency_attachments/PrjL49L3c0mVA7YcMDHB.png)
Advertisment
/socialsamosa/media/media_files/2024/10/21/leaderboard-new-alt.png)
/socialsamosa/media/media_files/2024/11/19/iXEzU4scnv6ezsnQxi3B.png)
Purpose or popularity? The battle brands face in the digital age
Nov 21, 2024 10:00 IST
3 Min read
/socialsamosa/media/media_files/2024/11/19/IGIeDZqXCDSHie5DuoGK.png)
A feminist man: The new male privilege and how advertising can fuel this
Nov 20, 2024 10:00 IST
4Min read
/socialsamosa/media/media_files/2024/11/19/pZbDMIupHgXPqfDAKiRu.png)
/socialsamosa/media/media_files/2024/11/18/MIisuWqPk93r8Xqy1o9X.png)
/socialsamosa/media/media_files/2024/11/18/bGvrKYyBi0dYacF2dG5N.png)
/socialsamosa/media/media_files/2024/11/14/JCGAKeHrnGfMT9h2LVtc.png)
/socialsamosa/media/media_files/2024/11/18/hdjPfZWuApELOoMQoceI.png)
/socialsamosa/media/media_files/2024/11/18/y9uovgmG9cRsrru1ZYwV.png)
/socialsamosa/media/media_files/PdP6CNhKhW6I5WVljx2H.jpg)
News
/socialsamosa/media/media_files/2024/11/19/TZ2unJeYcA7FQxI9MojF.webp)
Meta Fined INR 213 crore by CCI over WhatsApp privacy policy abuse
Nov 19, 2024 19:23 IST
2 Min read
/socialsamosa/media/media_files/2024/11/18/Opx9EE7K6Bmq1k7RDiGB.png)
Threads tests custom feeds
Nov 18, 2024 12:49 IST
1Min read
/socialsamosa/media/media_files/2024/11/18/MHkeEw0JMLgMYJuMcYC0.png)
/socialsamosa/media/media_files/2024/11/15/DvZZsn7WoZaVFIlyhD7z.png)
Meta penalised €797.72M for abusing market power with Facebook Marketplace
Nov 15, 2024 18:29 IST
2 Min read
/socialsamosa/media/media_files/2024/11/15/EdwaNyei1FQxCv8NkjiD.jpg)
Industry Updates
/socialsamosa/media/media_files/2024/11/19/7n0cY2ZJkNDdiCAaR7Xd.png)
Prathap Suthan calls for a body to represent small agencies
Nov 19, 2024 17:42 IST
2 Min read
/socialsamosa/media/media_files/2024/11/19/bqWRxgE2IQYeq1gnvNaW.png)
Zomato announces a year long sponsorship agreement with Neeraj Goyat
Nov 19, 2024 16:21 IST
1Min read
/socialsamosa/media/media_files/2024/11/19/ReplxqxOHOnYjt1L0d1W.jpg)
/socialsamosa/media/media_files/2024/11/19/UuOEYc2jmu4z9qaQUSXb.jpg)
/socialsamosa/media/media_files/2024/11/19/fAtXl5TYOktWS96M3khN.png)
Topical Spot
/socialsamosa/media/media_files/2024/11/19/U8vrbsiTz9fKIo4O7so1.png)
Brands encourage men to open up about their feelings on International Men's Day
Nov 19, 2024 19:25 IST
2 Min read
/socialsamosa/media/media_files/2024/11/11/V8L2YLuv969fP9sBaJBt.png)
Brands turn Monday blues into marketing gold with humor & relatability
Nov 18, 2024 11:38 IST
4Min read
/socialsamosa/media/media_files/2024/11/14/KEOHmeLhZajr6zo7WqCG.png)
/socialsamosa/media/media_files/2024/11/13/IEf3fp4og49awGMJqSvA.png)
/socialsamosa/media/media_files/2024/11/12/hQyocJEaymMabd6caeLM.jpg)
Experts Speak
/socialsamosa/media/media_files/2024/11/18/MIisuWqPk93r8Xqy1o9X.png)
When missing out drives buying in: The rise of FOMO marketing
Nov 19, 2024 14:19 IST
8 Min read
/socialsamosa/media/media_files/2024/11/18/bGvrKYyBi0dYacF2dG5N.png)
Are Indian ads finally redefining what it means to be a man?
Nov 18, 2024 15:38 IST
8Min read
/socialsamosa/media/media_files/2024/11/14/DbCCrhSbmfEz3uBKSOux.jpg)
/socialsamosa/media/media_files/2024/11/13/MjPBJGR0a9vprWkQ1Fd5.png)
/socialsamosa/media/media_files/2024/11/11/gazz5vckkF0eeZ1WgUrb.png)
Interviews
/socialsamosa/media/media_files/2024/11/14/ONrNwusZPwkJFXGe6GW8.jpg)
We focus on creating designs that people can connect with on a personal level: Samhita Bhatkar, Multia
Nov 19, 2024 12:00 IST
8 Min read
/socialsamosa/media/media_files/2024/11/12/dcHZgUfba7acddxWJmGH.jpg)
Rima Kirtikar on the power of immersive experiences in real estate
Nov 13, 2024 10:00 IST
5Min read
/socialsamosa/media/media_files/2024/10/17/DyCwMxmtkm4lUKwCajQ5.jpg)
Bold ideas need fearless selling with deep conviction: Himanshu Saxena
Nov 07, 2024 10:00 IST
9 Min read
/socialsamosa/media/media_files/2024/11/05/p6lEbMgep0BpjZr3lq1S.png)
/socialsamosa/media/media_files/2024/10/24/cVkdnKLt2f1Hwwipwb58.jpg)
Case Studies
/socialsamosa/media/media_files/2024/11/15/yLHNa4r7Fl1YJJZ6JuX1.png)
Case Study: How Faasos used QR codes to tap into Diwali's regifting culture with a soan papdi exchange program
Nov 15, 2024 12:55 IST
3 Min read
/socialsamosa/media/media_files/2024/11/11/bMTe8AzQsI3HEkbfII9j.jpg)
Case Study: How CASA BACARDÍ blended cinema, salons & social events to engage Indian youth during Halloween
Nov 11, 2024 12:29 IST
5Min read
/socialsamosa/media/media_files/2024/11/08/nAaWjpwAtHPemMs8Eqwp.png)
Case Study: How Burger King invited customers to roast their worst coffee moments to drive engagement
Nov 08, 2024 11:46 IST
5 Min read
/socialsamosa/media/media_files/2024/10/29/yyG0MUd8HVmvm9mlRPxj.png)
Case Study: How Badshah Masala used colours, recipes & influencers to celebrate Navratri
Nov 05, 2024 10:15 IST
4 Min read
/socialsamosa/media/media_files/2024/10/29/845D57KkVALE5Lf901wL.png)
Case Study: How Myntra FWD engaged Gen z shoppers through an influencer-led campaign
Nov 04, 2024 10:20 IST
3 Min read
Campaign Spot
/socialsamosa/media/media_files/2024/11/15/EmbGKDpUkjFkpckaIA92.png)
Disney’s Christmas ad spotlights an unlikely friendship between a boy and an octopus
Nov 15, 2024 19:02 IST
2 Min read
/socialsamosa/media/media_files/2024/11/12/OHr7lRXCz0kFKwH45GvC.jpg)
KFC India’s campaign takes a fresh approach to showcase its offerings
Nov 12, 2024 19:34 IST
3Min read
/socialsamosa/media/media_files/2024/11/11/XIQqZ36slyZwzC6LXbDQ.png)
/socialsamosa/media/media_files/2024/11/07/DVbOvlTMtJRN2kOz0BuI.jpg)
/socialsamosa/media/media_files/2024/11/04/7AP2il5KIkITFlZhkC1x.jpg)
Guest Post
Purpose or popularity? The battle brands face in the digital age
Nov 21, 2024 10:00 IST
3 Min read
/socialsamosa/media/media_files/2024/11/19/pZbDMIupHgXPqfDAKiRu.png)
The battle for the last mile: How brands are redefining customer experience in a D2C world
Nov 20, 2024 10:00 IST
3Min read
/socialsamosa/media/media_files/2024/11/19/IGIeDZqXCDSHie5DuoGK.png)
A feminist man: The new male privilege and how advertising can fuel this
Nov 20, 2024 10:00 IST
4 Min read
Samosa Snippets
/socialsamosa/media/media_files/2024/11/18/hdjPfZWuApELOoMQoceI.png)
The Men’s Day campaign guide no one asked for
Nov 18, 2024 15:05 IST
6 Min read
/socialsamosa/media/media_files/2024/11/15/3owzURpyCA6yy0PjkQdG.png)
Paws, click, repeat: The rise of cats in moment marketing
Nov 15, 2024 17:21 IST
5Min read
/socialsamosa/media/media_files/2024/11/14/mljs9xjtDxPQ6yWiyAQf.png)
/socialsamosa/media/media_files/2024/11/13/EgRveYAtcCxQrUVSMsUs.png)
/socialsamosa/media/media_files/2024/10/28/LXs3wNzBAtTNaxhiGQMT.png)
Movie Marketing
/socialsamosa/media/media_files/2024/11/08/FgfAzGNZ3SQTf90Lp9ZF.png)
Inside Singham Again vs. Bhool Bhulaiyaa 3's nostalgia-fueled marketing for Diwali
Nov 08, 2024 19:51 IST
6 Min read
/socialsamosa/media/media_files/5P72ezIES26B2I6pg8Rj.png)
Emily in Paris Season 4’s marketing features fashion, partnerships, and a Roman holiday
Sep 13, 2024 20:41 IST
4Min read
/socialsamosa/media/media_files/ZHkoQThpHcXCcP59LPku.png)
/socialsamosa/media/media_files/LWr6IlP0Roia0CLS6Rl8.png)
/socialsamosa/media/media_files/afMwTGku5HH3oRS4H1zg.jpg)