/socialsamosa/media/agency_attachments/PrjL49L3c0mVA7YcMDHB.png)
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Libas plans hyperlocal push, increases festive spend to 18-20% of revenue
Sep 18, 2025
09:00
IST
9 Min read
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Equal Pay Day: Time for India’s A&M industry to rewrite its own script
Sep 18, 2025
09:00
IST 4Min read
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/socialsamosa/media/media_files/2025/09/16/q-com-ad-rates-2025-09-16-19-09-57.jpg)
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From contemporary to desi: How Zouk changed its social media playbook
Sep 17, 2025
12:45
IST
5 Min read
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Perplexity’s Comet and the challenge of building an AI-first browser
Sep 15, 2025
11:35
IST
7 Min read
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News
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Reddit tests 6-second video view optimisation for ads
Sep 17, 2025
12:12
IST 1 Min read
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YouTube introduces AI-powered editing tool for Shorts and Create app
Sep 17, 2025
11:23
IST 1Min read
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WhatsApp rolls out ads in status & payment features for Indian businesses
Sep 16, 2025
19:27
IST
3 Min read
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Google changes search results display disrupting rank-tracking tools
Sep 16, 2025
17:22
IST
1 Min read
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Alphabet hits $3 trillion market cap after judge rejects DOJ penalties
Sep 16, 2025
12:02
IST
1 Min read
Industry Updates
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Income Tax department surveys Marico offices ahead of GST 2.0
Sep 18, 2025
11:18
IST 1 Min read
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Maharashtra Cabinet approves Rs 3,268 Cr AVGC-XR Policy 2025
Sep 17, 2025
18:56
IST 1Min read
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Topical Spot
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A consolidated list of Asia Cup 2025 sponsors
Sep 15, 2025
18:35
IST 2 Min read
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When brand campaigns made us uncomfortable for the right reasons
Sep 11, 2025
18:50
IST 2Min read
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/socialsamosa/media/media_files/2025/09/05/fi-12-2025-09-05-19-04-36.png)
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Experts Speak
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Q-com ad rates climb 20-30%, with festive slots nearing 40% spike
Sep 17, 2025
09:00
IST 7 Min read
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How to make branding and packaging more memorable this festive season
Sep 16, 2025
09:00
IST 6Min read
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Interviews
Libas plans hyperlocal push, increases festive spend to 18-20% of revenue
Sep 18, 2025
09:00
IST 9 Min read
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Marketing isn’t about clever ideas, it’s about understanding real people: Narayana Health’s Dr Ashish Bajaj
Sep 04, 2025
09:00
IST 7Min read
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/socialsamosa/media/media_files/2025/08/13/nestle-india-milkmaid-manav-sahni-2025-08-13-13-58-46.jpg)
/socialsamosa/media/media_files/2025/08/21/udit-malhotra-mg-motor-2025-08-21-01-09-08.jpg)
Udit Malhotra on how MG Motor is tapping festive peaks to accelerate EV adoption
Aug 21, 2025
09:00
IST
7 Min read
Case Studies
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Case Study: How Aashirvaad Atta used Rath Yatra to create tech-led devotional experiences
Sep 18, 2025
09:00
IST 6 Min read
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Case Study: How AMFI used Onam traditions to simplify mutual fund concepts in Kerala
Sep 15, 2025
09:01
IST 4Min read
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Case Study: How Green Soul spotlighted ergonomic seating through stand-up comedy
Sep 12, 2025
13:23
IST
3 Min read
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Case Study: How Swiggy used live cricket moments to engage viewers across CTV & Mobile
Sep 10, 2025
10:00
IST
4 Min read
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Case Study: How Agoda turned trip planning into an AI-powered experience with Ayushmann Khurrana
Aug 21, 2025
12:36
IST
4 Min read
Campaign Spot
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CRED’s bizarre AI-driven ad stars Gautam Gambhir in satirical twist
Sep 15, 2025
18:48
IST 2 Min read
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MG Hector marks six years by celebrating owners through everyday touchpoints
Sep 12, 2025
18:51
IST 2Min read
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/socialsamosa/media/media_files/2025/08/26/fi-47-2025-08-26-15-08-42.png)
/socialsamosa/media/media_files/2025/08/21/3890-2025-08-21-17-48-48.jpg)
Guest Post
Equal Pay Day: Time for India’s A&M industry to rewrite its own script
Sep 18, 2025
09:00
IST 4 Min read
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How emotional contexts like ‘Swiftynomics’ are rewriting brand playbooks
Sep 17, 2025
09:00
IST 3Min read
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/socialsamosa/media/media_files/2025/09/08/vandana-verma-2025-09-08-11-23-02.jpg)
/socialsamosa/media/media_files/2025/09/02/7-2025-09-02-14-41-43.jpg)
Samosa Snippets
/socialsamosa/media/media_files/2025/09/17/zouk-sm-strategy-2025-09-17-12-45-40.png)
From contemporary to desi: How Zouk changed its social media playbook
Sep 17, 2025
12:45
IST 5 Min read
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A lookback at August 2025 cultural hits, from food to fashion
Sep 01, 2025
18:17
IST 6Min read
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/socialsamosa/media/media_files/2025/08/28/feature-image-3-1-2025-08-28-17-27-06.jpg)
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Hailey Bieber’s social media blueprint that made Rhode a billion-dollar brand
Aug 19, 2025
14:23
IST
5 Min read
Movie Marketing
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Netflix leans into Ortega’s deadpan chaos for Wednesday S2 marketing
Aug 11, 2025
11:49
IST 5 Min read
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Rihanna is Smurfs' queen card in all-ages marketing play
Jul 21, 2025
10:36
IST 6Min read
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