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How India’s beauty brands are rewriting Black Friday
Nov 28, 2025
09:00
IST
7 Min read
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The child within the creative: Why growing up can be a creative block
Nov 28, 2025
10:00
IST 4Min read
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Latest Stories
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AdSpot: Mercedes, Google Pixel, Uber and more
Nov 29, 2025
11:00
IST 2 Min read
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BJP leads political advertising in Bihar polls with 54.2% of ad insertions: Report
Nov 28, 2025
19:30
IST 2Min read
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Global events like Black Friday are reshaping India’s festive shopping behaviour: Report
Nov 28, 2025
19:20
IST
3 Min read
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Instagram introduces Indian languages in AI translation and font updates
Nov 28, 2025
18:46
IST
1 Min read
News
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Instagram introduces Indian languages in AI translation and font updates
Nov 28, 2025
18:46
IST 1 Min read
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SC asks Centre to pre-screen user content before it goes live on social media
Nov 28, 2025
11:53
IST 2Min read
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Australian teenagers move High Court to block under-16 social media ban
Nov 27, 2025
17:41
IST
2 Min read
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Industry Updates
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DP World signs Abhishek Sharma as brand ambassador
Nov 28, 2025
19:00
IST 2 Min read
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Remembering adman Ram Sehgal’s enduring legacy
Nov 28, 2025
18:37
IST 2Min read
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Topical Spot
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Children's Day brand campaigns that rethink modern childhood
Nov 14, 2025
15:03
IST 2 Min read
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Brands campaigns that championed kindness
Nov 13, 2025
17:57
IST 2Min read
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Experts Speak
How India’s beauty brands are rewriting Black Friday
Nov 28, 2025
09:00
IST 7 Min read
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Challenges that lie ahead for Omnicom-IPG after EU’s green light
Nov 26, 2025
09:00
IST 5Min read
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Interviews
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Exicom’s Khushboo Chawla on how B2B marketing in the EV space is shifting from awareness to credibility
Nov 06, 2025
09:00
IST 5 Min read
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Wedding jewellery purchases remain deeply sentiment-driven despite historic gold prices: Ramesh Kalyanaraman
Oct 24, 2025
10:00
IST 6Min read
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The architect of curiosity: Harsh Kapadia’s blueprint for Grey India
Oct 24, 2025
10:00
IST
8 Min read
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BIBA allocates its highest visibility and 40-45% of spends to festive months
Oct 17, 2025
12:42
IST
7 Min read
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Case Studies
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Case Study: How Mangaldeep’s digital Deepotsav enabled remote participation in Ayodhya’s Diwali
Nov 21, 2025
12:18
IST 5 Min read
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Case Study: How Pulse used a Chhath Puja-themed game to build regional digital engagement
Nov 19, 2025
13:01
IST 5Min read
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Case Study: How Chef Sanjeev Kapoor’s digital identity got a modern makeover
Nov 11, 2025
10:00
IST
3 Min read
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Case Study: How Britannia Milk Bikis translated regional rituals into a multi-platform campaign
Nov 06, 2025
10:00
IST
3 Min read
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Case Study: How ZEE5 transformed chaos & quirks of Indian family into cultural narrative
Oct 31, 2025
09:00
IST
4 Min read
Campaign Spot
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Snapchat India's campaign highlights real, visual connections among Gen Z
Nov 26, 2025
18:22
IST 2 Min read
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Galaxy’s new ad with Mrunal Thakur aims to take the guilt out of self-indulgence
Nov 17, 2025
11:33
IST 2Min read
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Guest Post
The child within the creative: Why growing up can be a creative block
Nov 28, 2025
10:00
IST 4 Min read
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Tracks of time: How trams became India’s OG billboards
Nov 26, 2025
12:30
IST 3Min read
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Samosa Snippets
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November saw Zohran become a brand, women athletes make history, and Gen Z call in sick
Nov 28, 2025
17:11
IST 7 Min read
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Revisiting 'Bell Bajao' campaign that urged India to ring the bell against DV
Nov 25, 2025
18:15
IST 6Min read
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Movie Marketing
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The Stranger Things marketing machine returns for one last upside down takeover
Nov 27, 2025
11:45
IST 5 Min read
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Inside Wicked: For Good’s fan-driven, collaboration-heavy marketing for the sequel
Nov 21, 2025
13:19
IST 4Min read
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