How influencer marketing during festivities is shaping consumer purchases
Oct 17, 2024 10:54 IST
7 Min read
Crumble Pakistan’s Instagram feels chaotic, and it totally works
Oct 17, 2024 11:46 IST
5Min read
Innovation is key to thriving; survival is relatively easy: Sahil Shah
Oct 15, 2024 15:14 IST
5 Min read
How the ICC Women’s T20 World Cup is changing sponsorship dynamics
Oct 14, 2024 10:00 IST
5 Min read
News
European Commission rules X doesn't meet DMA's ‘Gatekeeper’ criteria
Oct 17, 2024 13:12 IST
2 Min read
Instagram tests Social Library for easy access to shared posts
Oct 17, 2024 13:01 IST
1Min read
Industry Updates
Ajaz Ahmed resigns as CEO of AKQA Group after 30 Years
Oct 17, 2024 19:13 IST
2 Min read
Pokemon GO announces Riteish & Genelia Deshmukh as brand ambassadors
Oct 17, 2024 18:43 IST
2Min read
Topical Spot
How brands have campaigned for breast cancer awareness over the years
Oct 17, 2024 18:53 IST
2 Min read
How brands leveraged experiential marketing for Navratri & Durga Pujo
Oct 14, 2024 19:31 IST
3Min read
Experts Speak
How influencer marketing during festivities is shaping consumer purchases
Oct 17, 2024 10:54 IST
7 Min read
Festive boom and e-commerce’s continued reign in India
Oct 15, 2024 10:01 IST
8Min read
Interviews
Innovation is key to thriving; survival is relatively easy: Sahil Shah
Oct 15, 2024 15:14 IST
5 Min read
Ask for opportunities, promotions, and raises: Krithika Sriram to young women in the industry
Oct 10, 2024 14:44 IST
7Min read
Amit Thaker of Interactive Avenues on adapting to new media consumption trends
Sep 20, 2024 17:36 IST
4 Min read
Case Studies
Case Study: How FNP’s storytelling during Raksha Bandhan led to an organic surge in brand search volumes
Oct 11, 2024 10:00 IST
3 Min read
Case Study: When Swiggy Instamart delivered keys in Bengaluru to Godrej Properties' Greenverse
Sep 30, 2024 13:08 IST
4Min read
Case Study: How Neeman’s hacked phone algorithms using micro-influencers to increase brand awareness
Sep 26, 2024 16:58 IST
4 Min read
Case Study: Learning a lesson in meme marketing with Unstop & Flipkart GRiD
Sep 16, 2024 12:52 IST
4 Min read
Case Study: How EatSure's campaign celebrating delivery partners as brothers on Raksha Bandhan got 1 Mn impressions
Sep 02, 2024 11:05 IST
4 Min read
Campaign Spot
vivo’s Diwali campaign is a heartfelt reminder of the bonds that truly matter
Oct 17, 2024 12:00 IST
3 Min read
Meesho's new campaign takes over Paytm's soundbox
Oct 16, 2024 18:23 IST
2Min read
Guest Post
The 5 Ps of Piggyback as a model for effective festive marketing
Oct 16, 2024 12:37 IST
6 Min read
How the ICC Women’s T20 World Cup is changing sponsorship dynamics
Oct 14, 2024 10:00 IST
5Min read
Achieving festive success with experiential marketing in a digital world
Oct 01, 2024 11:45 IST
3 Min read
Unlocking the potential of audio marketing during India's festive season
Sep 26, 2024 14:24 IST
4 Min read
Samosa Snippets
Crumble Pakistan’s Instagram feels chaotic, and it totally works
Oct 17, 2024 11:46 IST
5 Min read
Mountain Dew's rebranding: From bold redesigns to a nostalgic 2025 refresh
Oct 11, 2024 18:39 IST
3Min read
Movie Marketing
Emily in Paris Season 4’s marketing features fashion, partnerships, and a Roman holiday
Sep 13, 2024 20:41 IST
4 Min read
GOAT’s marketing efforts rely on Vijay’s popularity and the genre’s mass-y appeal
Sep 06, 2024 18:39 IST
4Min read