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Client mindset and the Cannes Lions
Jun 23, 2025 16:28 IST
5 Min read
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In the business of emotion, is there enough emotional safety?
Jun 23, 2025 13:16 IST
4Min read
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News
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Apple weighs $14 billion acquisition of Perplexity AI
Jun 23, 2025 18:50 IST
2 Min read
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BBC accuses Perplexity AI of reproducing content without permission
Jun 23, 2025 11:02 IST
3Min read
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Adobe introduces new GenStudio features to streamline ad content creation
Jun 20, 2025 14:19 IST
2 Min read
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Adobe brings AI-powered editing & new collaboration tools to creative cloud
Jun 20, 2025 13:07 IST
2 Min read
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Industry Updates
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Smriti Mandhana & Manika Batra to continue as Herbalife brand ambassadors
Jun 23, 2025 19:03 IST
2 Min read
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Britannia and Talented respond to questions around Cannes-winning campaign
Jun 23, 2025 12:58 IST
5Min read
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Topical Spot
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Father’s Day campaigns that celebrate the quiet strength and everyday heroism of dads
Jun 16, 2025 09:00 IST
2 Min read
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How brands turned RCB’s long-awaited IPL win into a celebration
Jun 04, 2025 11:35 IST
3Min read
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Experts Speak
Client mindset and the Cannes Lions
Jun 23, 2025 16:28 IST
5 Min read
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Is Cannes Lions fueling a surge in funny ads?
Jun 20, 2025 15:52 IST
5Min read
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Interviews
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40% of cinema advertisers this year are first-timers: Gautam Dutta, PVR INOX
Jun 24, 2025 10:00 IST
4 Min read
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The Pant Project’s Sukita Tapadia on why reaching the right audience is more important than going viral
Jun 02, 2025 10:00 IST
10Min read
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Learning boundaries from French advertising culture with Youri Guerassimov
May 26, 2025 15:02 IST
7 Min read
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Case Studies
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Case Study: How NESCAFÉ tapped into the Minecraft craze to woo Gen Z gamers
Jun 19, 2025 12:03 IST
6 Min read
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Case Study: How Bhool Chuk Maaf used fictional job ads & social banter to build its story arc through meme-led storytelling
Jun 11, 2025 19:03 IST
4Min read
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Case Study: How Plush & Blinkit challenged period stigma, one envelope at a time
Jun 10, 2025 10:30 IST
6 Min read
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Case Study: How ShareChat & Moj used regional creators to drive travel interest in Resorts World Sentosa
Jun 05, 2025 11:01 IST
6 Min read
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Case Study: How Taj Mahal Tea turned tea brewing into a sensory experience with an experimental musical installation
May 27, 2025 18:23 IST
4 Min read
Campaign Spot
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Meta AI's campaign blends into daily life with stories rooted in routine
Jun 17, 2025 17:21 IST
3 Min read
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Fastrack’s Mission Impossible tie-in ends with audience faces on screen
Jun 12, 2025 18:36 IST
1Min read
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Guest Post
In the business of emotion, is there enough emotional safety?
Jun 23, 2025 13:16 IST
4 Min read
/socialsamosa/media/media_files/2025/06/19/mahima-mathur-2025-06-19-19-55-06.jpg)
What the Cannes Jury room teaches you (that no brief ever will)
Jun 19, 2025 20:06 IST
3Min read
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Samosa Snippets
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Why Brazil is considered as the Creative Country of the Year
Jun 23, 2025 18:50 IST
4 Min read
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A global history of LGBTQIA+ representation in advertising
Jun 10, 2025 18:59 IST
8Min read
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Movie Marketing
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Housefull 5 fuels marketing intrigue by releasing two versions of the film simultaneously
Jun 05, 2025 16:37 IST
4 Min read
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How Final Destination: Bloodlines' marketing used fear to fuel its comeback
May 16, 2025 16:45 IST
3Min read
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