Interviews
Durgesh Kaushik breaks down Reddit’s ad strategy
Reddit’s Durgesh Kaushik discusses how the platform is carving a space in India’s advertising ecosystem by embracing community-led conversations, contextual brand integrations, and cultural sensitivity over conventional performance marketing.
Belief builds brands: Nagessh Pannaswami on why SMEs struggle to scale
Templating isn’t the enemy; mindless execution is: Kunel Gaur of Animal
Hero Realty’s Karan Kumar on humanising real estate through influencer-led storytelling
LS Digital’s Prasad Shejale on what drove group-level profitability in H1
Godrej Enterprises earmarks ₹1,500 crore for branding and marketing over 3 years
Cost is the biggest factor driving brand interest in AI-led content: Vivek Anchalia
Raylin Valles of Ducktape Studio on making ads that don’t kill the idea
40% of cinema advertisers this year are first-timers: Gautam Dutta, PVR INOX
The Pant Project’s Sukita Tapadia on why reaching the right audience is more important than going viral