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Experts Speak

humour ads cannes Experts Speak

Is Cannes Lions fueling a surge in funny ads?

With a dedicated category at Cannes Lions, brands are rethinking comedy not as a gimmick but as a creative strategy. But is it actually working?

By Sneha Medda
logoJun 20, 2025 15:52 IST logo 5 Min read
Cannes Lion Experts Speak
The agency’s trophy cabinet now has a Lion. What changes?
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Could Meta's automated ad creation end traditional agency models?
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WPP’s next CEO Experts Speak
What WPP’s next CEO must fix first
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uyd Experts Speak
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Characteristics that define dads in ads of today
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colour marketing Gen Zs Experts Speak
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