Why maternity policies alone can’t fix A&M’s attrition problem
What if 'Women's Day' didn't exist?
Ajit Varghese on why traditional AdEx is shrinking despite market growth
Latest Stories
X introduces audio feature for long-form articles powered by Grok
X tests new ad format adding product links in user posts
News
X introduces audio feature for long-form articles powered by Grok
X tests new ad format adding product links in user posts
Industry Updates
Govt of Karnataka considers social media ban for children under 16
Cherish Nair joins Zee Live as Brand and Marketing Consultant
Topical Spot
Women’s Day 2026 campaigns spotlight the realities behind empowerment
Brands celebrate India’s ICC Men’s T20 World Cup semi-final win over England
Brands celebrate India's win against Zimbabwe at the T20 World Cup
Experts Speak
Why maternity policies alone can’t fix A&M’s attrition problem
The AI literacy gap no one in A&M talks about
Interviews
Ajit Varghese on why traditional AdEx is shrinking despite market growth
As World Cup viewership climbs, Gracenote’s Phanimohan Kalagara decodes Cricket’s expanding viewing journey
Ruchira Jaitly on why cultural nuance will define alcobev brands by 2030
BKT's Mahesh Koppad on building recall in a low-involvement category
Vishal Jacob on the rise of agentic orchestration and the road ahead
Case Studies
IGP’s real-time interactive billboard turns Carter Road into a live love canvas
Case Study: How Godrej Properties used drones & laser show for Pune's real estate debut
Case Study: How hyperlocal storytelling shaped Ather Rizta’s festive family scooter positioning
Case Study: How WPP OpenDoor helped Amazon Prime Video place a streaming launch inside daily routines
Case Study: How IGP turned World Cake Day into a limited-edition global dessert drop
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