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WPL will increasingly be seen as a long-term brand platform, not a tactical sponsorship: Anup Govindan
Feb 04, 2026
12:46
IST
4 Min read
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Poulomi Roy reveals the marketing strategy driving Joy Personal Care’s WPL campaigns
Feb 04, 2026
09:00
IST 7Min read
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Amrith Gopinath on physical retail as a media network in the age of e-commerce
Feb 03, 2026
09:01
IST
7 Min read
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Brands will face recall and impact risks without CTV strategies in 2026
Feb 03, 2026
15:24
IST
3 Min read
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Latest Stories
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The Pulse Podcast ft. Sam Balsara: Lessons from a legend’s lifetime in advertising
Feb 05, 2026
00:00
IST 1 Min read
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Brands spread awareness for cancer with social media creatives
Feb 04, 2026
19:08
IST 2Min read
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Only 50% consumer, retail & E-comm firms begin DPDP Act adoption: Report
Feb 04, 2026
19:07
IST
2 Min read
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News
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US files appeal in Google search antitrust case
Feb 04, 2026
19:06
IST 2 Min read
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xAI rolls out Grok Imagine 1.0 with longer, higher-resolution videos
Feb 04, 2026
16:52
IST 1Min read
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Elon Musk's SpaceX acquires xAI, plans to build data centres in space
Feb 03, 2026
12:17
IST
2 Min read
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Industry Updates
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iCubesWire launches AI platform for influencer campaign management
Feb 04, 2026
18:44
IST 2 Min read
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Bloomingdale PR names Ekta Sibal as Communications Lead - South India
Feb 04, 2026
16:12
IST 2Min read
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Topical Spot
Brands spread awareness for cancer with social media creatives
Feb 04, 2026
19:08
IST 2 Min read
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The viral penguin that took brands on a mountain getaway
Jan 27, 2026
17:23
IST 3Min read
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Brand celebrate India through everyday moments for Republic Day 2026
Jan 27, 2026
16:59
IST
2 Min read
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Experts Speak
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Can advertising talk its way to 2030 without fixing what’s broken?
Feb 02, 2026
12:39
IST 5 Min read
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How influencer marketing in India is being rewritten for 2030
Jan 29, 2026
15:06
IST 9Min read
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Interviews
Poulomi Roy reveals the marketing strategy driving Joy Personal Care’s WPL campaigns
Feb 04, 2026
09:00
IST 7 Min read
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Amrith Gopinath on physical retail as a media network in the age of e-commerce
Feb 03, 2026
09:01
IST 7Min read
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Case Studies
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Case Study: How Godrej Properties used drones & laser show for Pune's real estate debut
Jan 16, 2026
15:54
IST 5 Min read
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Case Study: How hyperlocal storytelling shaped Ather Rizta’s festive family scooter positioning
Dec 30, 2025
11:51
IST 3Min read
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Case Study: How WPP OpenDoor helped Amazon Prime Video place a streaming launch inside daily routines
Dec 26, 2025
11:09
IST
7 Min read
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Case Study: How IGP turned World Cake Day into a limited-edition global dessert drop
Dec 23, 2025
12:22
IST
5 Min read
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Case Study: Why Tata AIA chose the Mumbai Metro to talk about health
Dec 19, 2025
11:29
IST
4 Min read
Campaign Spot
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Crocs' new campaign celebrates the joy of being unordinary
Feb 02, 2026
16:44
IST 2 Min read
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Netflix marks a decade in India with a Shah Rukh Khan-narrated film
Jan 30, 2026
18:28
IST 3Min read
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Guest Post
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Brands will face recall and impact risks without CTV strategies in 2026
Feb 03, 2026
15:24
IST 3 Min read
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Union Budget 2026 signals a youth-first growth story
Feb 02, 2026
11:39
IST 2Min read
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What meta glasses and visual AI mean for the next era of advertising
Jan 27, 2026
09:00
IST
7 Min read
Samosa Snippets
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WPL becomes a platform for brand storytelling beyond cricket
Feb 03, 2026
19:50
IST 4 Min read
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Union Budget 2026 puts India’s creative & digital economy at front
Feb 02, 2026
15:42
IST 13Min read
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/socialsamosa/media/media_files/2026/01/22/fi-2026-01-22-16-38-00.png)
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Movie Marketing
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Bridgerton season 4 throws a marketing ball across the globe
Jan 30, 2026
20:40
IST 3 Min read
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The Stranger Things marketing machine returns for one last upside down takeover
Nov 27, 2025
11:45
IST 5Min read
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