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Vishal Jacob on the rise of agentic orchestration and the road ahead
Feb 20, 2026
12:16
IST
5 Min read
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Vinit Karnik on the commercial rise of women’s sports in India
Feb 20, 2026
12:41
IST 4Min read
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Dentsu’s Harsha Razdan on when advertising starts feeling transactional and why
Feb 18, 2026
09:00
IST
6 Min read
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OOH trends 2026: How the world of OOH Advertising is rewriting the rules
Feb 18, 2026
11:27
IST
4 Min read
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Latest Stories
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When ‘First in My Bloodline’ caption became a trend for brands
Feb 20, 2026
19:53
IST 3 Min read
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United Breweries secures trademark for Kingfisher's 'Oo La La La Le O' jingle
Feb 20, 2026
19:51
IST 2Min read
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Auto sector led print advertising at 16%, cars at top with 9% ad space: Report
Feb 20, 2026
19:15
IST
2 Min read
News
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Meta to shut down Messenger website in April
Feb 20, 2026
11:33
IST 1 Min read
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YouTube tests conversational AI tool on smart TVs and streaming devices
Feb 20, 2026
11:05
IST 1Min read
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Industry Updates
United Breweries secures trademark for Kingfisher's 'Oo La La La Le O' jingle
Feb 20, 2026
19:51
IST 2 Min read
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YAAP Digital to raise Rs 80.11 Crore SME IPO
Feb 20, 2026
19:16
IST 1Min read
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Topical Spot
When ‘First in My Bloodline’ caption became a trend for brands
Feb 20, 2026
19:53
IST 3 Min read
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Brands join the celebrations after India’s T20 World Cup win over Pakistan
Feb 16, 2026
14:17
IST 3Min read
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Experts Speak
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By 2030, the creative CMO will return, but with revenue accountability
Feb 17, 2026
16:28
IST 8 Min read
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When every ad agency specialises in AI, what happens to AI agencies?
Feb 16, 2026
18:13
IST 7Min read
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Interviews
Vishal Jacob on the rise of agentic orchestration and the road ahead
Feb 20, 2026
12:16
IST 5 Min read
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Dentsu’s Harsha Razdan on when advertising starts feeling transactional and why
Feb 18, 2026
09:00
IST 6Min read
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Amrith Gopinath on physical retail as a media network in the age of e-commerce
Feb 03, 2026
09:01
IST
7 Min read
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Case Studies
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Case Study: How Godrej Properties used drones & laser show for Pune's real estate debut
Jan 16, 2026
15:54
IST 5 Min read
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Case Study: How hyperlocal storytelling shaped Ather Rizta’s festive family scooter positioning
Dec 30, 2025
11:51
IST 3Min read
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Case Study: How WPP OpenDoor helped Amazon Prime Video place a streaming launch inside daily routines
Dec 26, 2025
11:09
IST
7 Min read
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Case Study: How IGP turned World Cake Day into a limited-edition global dessert drop
Dec 23, 2025
12:22
IST
5 Min read
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Case Study: Why Tata AIA chose the Mumbai Metro to talk about health
Dec 19, 2025
11:29
IST
4 Min read
Campaign Spot
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Goel TMT's new campiagn encourages families to support daughters against domestic violence
Feb 20, 2026
19:10
IST 2 Min read
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Nike’s latest campaign celebrates national and emerging cricket talent
Feb 06, 2026
17:59
IST 3Min read
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Guest Post
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OOH trends 2026: How the world of OOH Advertising is rewriting the rules
Feb 18, 2026
11:27
IST 4 Min read
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Beyond the spike: Why culture-first brands outlast viral success
Feb 12, 2026
18:21
IST 4Min read
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/socialsamosa/media/media_files/2026/02/05/31-3-2026-02-05-15-16-06.jpg)
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Brands will face recall and impact risks without CTV strategies in 2026
Feb 03, 2026
15:24
IST
3 Min read
Samosa Snippets
Vinit Karnik on the commercial rise of women’s sports in India
Feb 20, 2026
12:41
IST 4 Min read
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The age of agentic marketing has begun, says WPP Media
Feb 19, 2026
16:05
IST 3Min read
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/socialsamosa/media/media_files/2026/02/04/gv-c-2026-02-04-17-00-52.png)
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Movie Marketing
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Bridgerton season 4 throws a marketing ball across the globe
Jan 30, 2026
20:40
IST 3 Min read
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The Stranger Things marketing machine returns for one last upside down takeover
Nov 27, 2025
11:45
IST 5Min read
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