Objective 1: Create tie ups with Sula, Sulafest, The Comedy Store, The Wine Society of India.
Objective 2: Build an interactive content piece titled 'Dark Secrets of a Chocolatier which has Dark Chocolate Recipes'
Objective 3: Variety of contests and applications where users can share how they have 'Earned It' and win for it.
Objective 4: An interactive Game + Video campaign titled 'Legend of the Cocoa Bean' where users have to uncover the history and legacy of the cocoa bean over 1 month
Solution/Campaign Plan:
Solution 1 - Create tie ups with Sula, Sulafest, The Comedy Store, The Wine Society of India
Solution 2 - Build an interactive content piece titled 'Dark Secrets of a Chocolatier which has Dark Chocolate Recipes'
Solution 3 - Variety of contests and applications where users can share how they have 'Earned It' and win for it.
Solution 4 - An interactive Game + Video campaign titled 'Legend of the Cocoa Bean' where users have to uncover the history and legacy of the cocoa bean over 1 month.
Return on Investment:
1 Year 1 Million + Facebook Fans
Over 4 Million Impressions on Influencer and partner sites via tie ups
An organic Rank 6 for the keyword 'Dark Chocolate' on Google.com
100,000 + Video views
1500 Gameplays per day for 30 days on Legend of the Cocoa Bean Campaign
Cost per Acquisition (Facebook): INR 5.5 (40% of total acquisitions via advertising)
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