Agency Name:
FoxyMoron
Brand Name:
Bournvita Quiz Contest
Objective:
Help amplify the movement to 'Bring BQC Back' and streamroll the movement to help encourage UGC and eventually help bring the show back.
Solution/Campaign Plan:
Solution 1 - Create an identity for the movement
Solution 2 - Help create applications to 'spread' the movement
Solution 3 - Encourage UGC
Solution 4 - Make It Fun!
Solution 5 - Involve the influencers
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Return on Investment:
2 Months - Over 130,000 Pledges to Bring BQC Back
6 Months - Over 300,000 + People joined the movement
Over 10 Million Impressions on Influencer and partner sites via tie ups
200,000 + Video views on Bring BQC Back Videos
50,000 users used the apps to share badges on their profiles
78 Blogger Coverages
4 Mainstream newspapers (HT Cafe, Lokmat, DNA, Express) covered the movement in its infancy.
200 people placed banners outside their windows to Bring BQC Back
Because of the movement, the Bournvita Quiz Contest came back!
Cost per Acquisition (Facebook): INR 0
Cost of Partnerships: INR 0
Team Members:
Riccu Varghese - Quizzing Lead
Sagar Gite - Design Lead
Devin Kewlani - Copywriter
Neville Bharucha - Copywriter
Akshay Gurnani - Copywriter
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