Social Media Case Study :Summer Smiles for High Street Phoenix

Agency Name: 

FoxyMoron

Brand Name:

High Street Phoenix

High Street PHOENIX

Objective:

To help users enter High Street Phoenix in the Summer of 2011 and create a memorable moment or experience they'd remember forever.

Solution/Campaign Plan:

Summer Smiles - The quest to find Mumbai's best Smile!

Come Phoenixing. Have a great experience. Smile (like you mean it).

We'll upload your photo.

Go back to Facebook and tag it.

Get your friends to vote for you.

The best smiles, Win.
http://www.youtube.com/watch?feature=player_embedded&v=8ByJSnXdtz0

Return on Investment: 

1 Month, 11,000 new fans

5000 photos uploaded

10,000 tags on photos

Coverages on 4 local blogs and 6 local newspapers

Cost per Acquisition (Facebook): INR 0

Team Members: 

Angad Manchanda - Account Lead

Harshil Karia - Ideation & Creative Lead

Tushar Kalan - Design Lead

Shaurya Tyagi - Account Manager, Content

Siddharth Sethi - Account Manager, Content