Hashtag Wars

What can happen when you enter the murky world of Twitter hashtags.

And promptly, it started gaining traction. Trended in Mumbai all through the day.

And just when we thought it'd been a good day in office...

Now, Cinnabon is a nice brand. They like to make people happy. And when they're pissed off, they add a bit of spice to their niceness.

However, the creative team at JITB gets really pissed off and bitingly sarcastic when our ideas are ripped off.

This morning, Lifestyle responded, obviously a little abashed.

Now, there's no way a self-respecting social media manager cannot see what's trending on Twitter. So I did what I had to.

And therein ended the matter.

Except for one small thing.

If your social media agency is the one handling Lifestyle, it might be time to shop around for a replacement.