Couple of days back we noticed a sudden outrage on twitter against @VolkswagenIndia. It started off with their uber-cool advertising stint in the local newspapers which ''vibrated''.
And then it quickly moved on to twitter as people started mocking their campaign. Volkswagen India surprised people with their response -
@VolkswagenIndia: “Women would be dumb to call it a vibrator. Or maybe they do not understand real driving experience. #PunIntended #Volkswagen #Creative”
Dear VW, how utterly stupid of you to spend $$$ on mass media campaign & stuff it all up by hiring a moron for ur SM. twitter.com/saffrontrail/s…
We wonder if the brand/agency will ever stand up and take charge of the mistake they made and not come up with such absurd reasons! Also, if the brand would have said a simple "sorry" and be apologetic, it might have worked for them.