Webenza Enters Social Media Analytics with IncPot

Webenza India Pvt. Ltd, a digital marketing agency based out Bangalore has unveiled IncPot - their Social Media Analytics product. Thus marking the agency’s entry into the product space. Webenza is now one of the few agencies with high-end analytics and technical capabilities.

IncPot will help Webenza in launching the first of its kind integrated marketing suite for enterprises. Founder and CEO of Webenza, Puneet Pahuja says

IncPot is the weapon for utilizing the Mechanics & Dynamics of online conversations in order to get insights, attention and interest in an arena where we are not interrupting conversations but contagiously igniting them.

It’s not about hunting. It is about farming. It’s about cultivating relationships.

With more than 20 years of experience working in the Technology & Analytics industry, Puneet reaffirms the entry of Webenza into Social Media Analytics space. This will help bring specialized focus on the best practices of analytics in Marketing and Risk Management to Social Media.

Director Webenza, Sneh Sharma says,

It’s time for Enterprises to think beyond Facebook or Twitter. It’s time to think of Digital and Social Media ROIs and it can only come with defined KPIs and best practices. Integrated Marketing suite with IncPot is the initiative of Webenza to help enterprises in this regard.

Webenza has unvelied its most ambitious change in business model through the next-gen website with the launch of the tool. The website reaffirms its commitment to creativity, out-of-the-box thinking & passion towards technology.

An ROI calculator has been added on the homepage enabling marketers to have complete transparency on the money spent on Digital initiatives.